See 2012: Ask The Shoe Industry How To Pform And Increase Sales.

With the appreciation of the renminbi,

After all, the profit of an enterprise is the difference between income and cost. The premise of product value is that the cost is the decisive factor of the enterprise's income.

In today's situation, such as raw materials and other prices continue to rise, shoe companies need to strengthen management, control costs, thereby gaining profits.

After thirty years of extensive and rapid development, China's footwear industry has accumulated a lot of contradictions, and has now entered the period of industrial pformation.

For example, the export oriented footwear industry, in the face of the shrinking international market and the trade protection measures from anti-dumping in major market countries, has a downward pressure on China's footwear industry, and a small number of small businesses have collapsed, and scale enterprises have emerged.

A few years ago, due to rising labor costs, raw materials and exchange rate fluctuations, many shoe manufacturers shifted their production base to Southeast Asia.

With the full start of the China ASEAN Free Trade Area, the footwear industry in Vietnam, India and Pakistan has developed rapidly.

According to statistics from relevant departments, the output value of Vietnamese sports shoes increased by 20.2% in the 1-11 months of last year, and the output value of leather shoes enterprises above China's scale increased by 23.4%. compared with the same period last year, directly following China.

According to a Taiwanese shoe manufacturer, at present, a large number of global sports shoes are in the hands of Taiwanese businessmen. In recent years, Taiwanese businessmen are obviously moving to Southeast Asia and other regions. This is mainly due to customer requirements such as Nike and Adidas. Manufacturers can not focus too much on production in one country or region. They need to diversify their operations. Vietnam's sports shoes orders are growing rapidly. Now the capacity is gradually approaching saturation, and the order of sports shoes is starting to turn to Indonesia and India.

In fact, from the 90s of last century, the footwear industry in Taiwan has been pferred to the mainland on a large scale.

Take the Guangzhou Chuangxin shoe industry as an example, during the rush hour, the shoe factory employees once reached about 20 thousand, but after the outbreak of the financial crisis in 2008, the workers were reduced or reduced, leaving only about 6000 people left.

Although, with the gradual release of the crisis, orders quickly recovered, but the Chuangxin shoe industry still maintained its original production scale without the expansion of workers, and there was news that he had quietly pferred some production lines.

However, some experts still believe that the cost competitive advantage of Chinese shoe enterprises is weaker than that of Southeast Asian shoemaking enterprises.

At present, the production facilities of Southeast Asian sports shoes have been continuously improved, and this year, the China ASEAN Free Trade Area has been fully activated. The export of shoe materials from China to ASEAN enjoys tariff free, while Southeast Asian shoe products can enjoy zero tariff entry into the Chinese market. He does not rule out the feasibility of setting up factories in Southeast Asia.

At present, some foreign shoe factories in Dongguan have pferred their production lines.

Many foreign shoe factories, because of the rapid rise in labor costs, and the lack of workers, many foreign shoe factories that are engaged in export sales are moving inland and Southeast Asia.

Nike, Adidas and other international sports shoe giants demand that the cooperative shoe factories set up some European sports shoes production lines in Vietnam, mainly because tariffs are cheaper than exports from China.

Over the past few years, some foreign shoe factories exporting to Europe have shifted to Southeast Asia. However, the pfer of Chinese local shoe enterprises to Vietnam is not obvious, and Vietnam is also suffering from shortages.

At the same time, more and more domestic two or three line shoe enterprises have already realized the importance of brand.

Enterprises such as AOKANG and Kangnai have established a relatively sound brand system and become well-known trademarks in China. More and more consumers are welcome. They will become the backbone of the "shoe making" industry in China's footwear industry.

Under such a trend, it is more profound to rethink the "creative living method" of footwear industry.