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Anta Launched A Series Of Anti-Counterfeiting Activities

2011/12/21 17:08:00 30

With the continuous progress of reform and opening up, China

intellectual property right

The gradual establishment and improvement of the system has taken more than 30 years to go through the centuries of developed countries.

With China's economic development entering a new stage, a number of influential ethnic groups have sprung up in China.

brand

"They have mastered the core technology of independent intellectual property rights, have their own brand advantages, have good management experience and corporate culture, and are leading in the industry.

At the same time, they were also favored by some lawless elements, and a large number of counterfeit products entered the market, which was not only consumers' rights and interests, but also a great impact on the brand of the enterprises. This has become the dilemma of a series of rising national brands in China.

In China, the phenomenon of unfair competition such as "brand name" attacks national brands.

Leading enterprises in the domestic sports industry

Anta

For example, in recent years, there have been a number of brand names similar to Anta, similar trademark logo, similar advertising slogans, consistent with the industry, and serious infringement on the intellectual property rights of Anta brand.

In view of the frequent occurrence of such infringement cases, the relevant state departments in China attach great importance to the implementation of the unified plan of the State Council on launching a special action against intellectual property rights and counterfeiting and selling of counterfeit goods, and earnestly safeguard the legitimate rights and interests of the brand enterprises and consumers' health and safety. In order to establish a healthy market economic order, the Ministry of public security decided to organize the national public security organs to crack down on infringement of intellectual property rights and manufacture and sale since November 2010.

Fake and inferior

Special action for commodity crime.

In order to support the Ministry of public security in punishing and attacking the counterfeit and shoddy products, and to make sure that the masses of the masses have a healthy market of quality assurance, Anta sports is also actively cooperating with relevant local law enforcement departments in the near future to severely crack down on the manufacturing points of some fake and shoddy products.

At the headquarters of Anta headquarters held in December 18th, Lai Shixian, executive director and chief operating officer of Anta, said: "Anta has long attached importance to the work of counterfeiting and safeguarding rights. Since 2006, special departments have been set up to cooperate with workers and public security workers to carry out this work. A long-term mechanism has been formed to effectively crack down on criminals who manufacture and sell counterfeit Anta products and fully protect the legitimate rights and interests of enterprises and consumers.

The deployment of Jinjiang's "bright sword" action

Meticulous

The scale of law enforcement and the thorough investigation and treatment are the first time in Jinjiang's industrial and commercial system.

At the same time, the great earthquake deters the criminals and has a good social effect.

Huang Wenting, director of the Ministry of legal affairs of Anta, said: "in the" sword sword "special action, the two law enforcement departments of Jinjiang public security and industry and Commerce have joined hands closely, actively cooperated with each other, successfully dropped more than 10 large manufacturing and selling dens, seized more than 10 suspects, and seized nearly 40 thousand pairs of fake Anta sports shoes and sportswear, which saved about 10000000 yuan of economic losses for Anta.

As a brand benchmarking enterprise in Jinjiang, Anta has closely coordinated with the local industry and Commerce and public security departments to implement this special action to fundamentally punish illegal criminals who sell counterfeit goods, protect consumers' rights and interests, and effectively demonstrate Anta's determination to protect independent intellectual property rights.

The implementation of intellectual property strategy has an important supporting role in speeding up the construction of innovative country and economic and social development in China. It safeguards the innovation power of individuals, enterprises and the whole country from the system, and it is of great significance to pform the development mode, improve the quality of development and expand the space for development in China's economic field.

It is hoped that there will be more guardian of Chinese "national brand" like Anta, expecting that the state can give more care and support to local enterprises such as Anta, which have independent intellectual property rights, so that they can more and better give back to consumers and give back to society.