Late Spring &Nbsp; Clothing Industry's "A Fire".

Late spring chill comes. Down Jackets Became the "magic weapon" for the public to warm themselves. On the two day before yesterday, we visited the market and found that the down coats of some stores in Foshan were selling well, bringing a "spring fire" to the textile market caught in the "cold winter". Interviewed Textile and clothing Manufacturing enterprises have found that although most of the textile enterprises' orders are decreasing obviously, some manufacturing enterprises still seize business opportunities in the late spring and cold war, and turn the export down garments to the domestic market. Some down garment manufacturers have already cleared up, which has temporarily made up for the pressure brought by the heavy setbacks in the textile enterprises market.

However, many enterprises say that the manufacturing cost has risen by about 15%, and many enterprises are unable to afford it. The industry suggests that it is necessary to have patience to open up the domestic market, while the export market needs to adjust the direction to compete for the "cake" in emerging markets such as South Africa and South America.

　　 Life:

Late spring chill "kill"

Hold can't live down. Temptation

"The five hundred or six hundred yuan down jacket is only more than 100 yuan now, so it's worth buying!" the cold weather has brought a small peak to the sales of many down garments. Two days ago, though not the weekend, there were still a large number of people shopping in the Oriental Plaza, pearl store and other stores. "Today is the fourth day of the discount season, and it has lost a lot of people over the previous two days. Two days before yesterday, the store was crowded with people. "Miss Zhang, a shopping guide, told reporters that businesses take advantage of the annual down jacket Expo," the whole field down clothing is "removed goods", "super low" is the main reason to attract the public.

Many people in the cold early spring saw the temptation of discount down clothes also began to HOLD can not afford to buy, see that the past price of 500 yuan down jacket or cotton clothes, now only need 199 yuan can be bought, the discount rate is "amazing".

In addition, the interview also found that Children's wear Although the price of the down jacket is less than that of the adult down jacket, it also gives 3~4 discount. The sales staff of Li Guo children's wear chain store told reporters that recently, the weather was cold, many parents bought their children's down garments. "The sales of down garments accounted for about 30% of the total sales recently."

　　 New business opportunities:

Export apparel takes the opportunity Discount Domestic sale

"Some of the original manufacturing enterprises also take the opportunity to develop the down jacket Market." Wu Haoliang, Secretary General of Foshan textile and garment industry association, said in an interview that at present, there are more than 15 down duty garment manufacturers in Foshan. The average annual production capacity of these enterprises is about 1 billion yuan. "But For export The product specifications of the market are somewhat different from those of the domestic market, and can be directly converted into domestic sales. " {page_break}

In 2011, the textile market in Foshan was caught in the "cold winter". Many enterprises had already stopped working before the Spring Festival, and the construction started relatively late after the Spring Festival. Most of them started after February. According to the introduction, the export market has obviously declined since January. Therefore, "late spring chill" has become a new business opportunity for enterprises, and the timely development of domestic market has become a new trend. According to the industry, export manufacturing enterprises are mostly sample processing, production is mainly order, so inventory is not much. A businessman's shopping guide revealed that last year's foreign economic downturn, many down garment manufacturers have taken the way of export to domestic sales, so the discount will be relatively strong, and attractive to ordinary consumers.

In addition, textile enterprises directly facing the domestic market have begun to seize this opportunity to promote domestic market with low price seduction.

　　 Market trend:

Production costs soared by nearly 20%.

Wu Haoliang said that at present, the cost of production surged nearly 20%, and many production enterprises felt the pressure. The industry believes that although the pressure is very high, the market is very cold, but it is not without a little "warm". In fact, the hot sale of the down jacket and the recent sales of underwear will bring "little spring" to the "cold" textile market.

In addition, it is understood that Foshan is the national underwear manufacturing base, the underwear market is relatively large, many underwear manufacturers have started, and even the phenomenon of catching up.

An industry source said: "underwear market in the" cold winter "to maintain the market is one of the main reasons is that underwear production has little impact on cotton prices, the fabric used is different from other textile materials, and less material, high added value.

According to the statistics of Foshan textile and garment industry association, the export volume of textile and clothing in Foshan last year was 2 billion 800 million yuan, and the export volume rose slightly last year to 3 billion yuan. Unfortunately, orders began to shrink from the second half of last year, and this year it dropped significantly in January.

Wu Haoliang said: "orders in February are still not very satisfactory. It is suggested that enterprises should continue to expand the domestic market and adjust the export market in a timely manner, especially in emerging markets such as South Africa and South America. Although there is no lucrative market in Europe and the United States, there is still something for emerging markets to do. "