Exploring The International Competitiveness Of Korean Garment Enterprises

The "Preview in CHINA 2012" (Korean fashion show), which led the Korean fashion, was held in from March 26th to 29th at the China International Exhibition Center in Beijing (New Museum) and the twentieth China International Clothing and Accessories Fair (CHIC2012).

The Preview in CHINA 2012 (Korean fashion show), organized by the Federation of Korean fiber industries, has attracted 166 outstanding booths from 76 excellent Korean clothing companies on the theme of "Unique Korea".

Through the CHIC platform, it will spread the unique creativity and manual technology of Korean garment enterprises to enhance the global competitiveness of Korean culture.

In 2011, "Preview in CHINA (Korea fashion exhibition)" has brought good results: the "Jolie&Deen" brand has signed more than 50 franchise contracts; the actual sales volume of "Le Queen" has increased by 1 million 500 thousand US dollars; the "At-Mue" brand has gathered a lot of popularity with its super strong sense of design in the middle price sweater series.

These enterprises are actively catering to the trend of the Chinese market.

In 2012, a number of Korean brands that were well developed and ready to enter the international market and the top brands of Korean brands were added to the exhibition.

In addition, the shopping mall "Doota", which is actively developing the global marketing strategy, will also take the brand in the shopping center to form a "common Pavilion".

The 8 independent brands of "Senorita", "Soho" and "Blooming" will be displayed in the center of the recently popular romantic romantic products. Other brands will show themselves in the form of BRAND MULTISHOP.

BRANDINDEX's "pancoat" and Parco inter-national's "Bridge11" will also take the first step toward the Chinese market through "Preview in CHINA (Korea fashion exhibition)".

Among them, "pancoat" takes the bold cartoon character as the main design style, and its street casual wear has gained high popularity both at home and abroad. Now it has been extended to the children's wear market, and is planning to enter the international market formally through this exhibition.

Parco International's casual dress brand "Bridge11" has worked with new designers to design a series of products, hoping to attract the attention of Chinese consumers through this exhibition.

Kim Cheol-Woong Mode's "Kim Cheol-Woong Mode", TRANSMODE LTD LTD's "Shin Jangkyoung", "LTD" of "LTD", and "Dun" of other brands will also rely on their rich experience to plan to enter the Chinese high-end clothing market at this exhibition.

SAM-YANGFur.CO's "LEEGA" and "BANI&CO", Rookie bud leather bags, wallet and other leather brands "Rookie bud", the production of green clothing ISAE FnC "ISAE" and other special brand will also participate in this exhibition.

In addition, in March 27th, the four air show "Preview in CHINA 2012 Korea Brand Fashion Show" will be held at the air opening Hall of Crowne Plaza Hotel in Beijing. It will cross the international market and bring the audience to the forefront of Korean fashion.

On the afternoon of the same day, an exchange meeting with local buyers will be held at the Regency bay hotel hall in Beijing, which will provide opportunities for expansion businesses and business negotiations for all exhibiting companies.

Jin Dongxiu, vice president of the Federation of Korean fiber industry, said: "this year's 20 year old CHIC and Preview in CHINA (Korea fashion exhibition) are also held. We expect high expectations from the exhibitors. We hope that enterprises can make full use of various kinds of publicity and business platforms to achieve satisfactory results for exhibitors."