Overview Of The Development Of Aerobics Apparel Market Competition

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The market share of products is not high, and it is often ignored by some big brands. However, we found that competition in the market of aerobics and clothing supplies is fierce.

In the current sports clothing market, we all know the brand has a certain amount of aerobics clothing supplies sales, and from the sales style, the update speed is relatively fast, which is far beyond the imagination of some businessmen.

Therefore, in the face of competition and price war among many businesses, the development space of enterprises is further narrowing in the increasingly meager profits.

Of course, we also see that there are no signs of atrophy in the market of aerobics and clothing. On the contrary, the market is gradually expanding and the consumer oriented level is becoming wider and wider.

In the past ten years, the relevant information has been found that most of the buyers of aerobics, besides aerobics, most of them are high-income fans of Aerobics enthusiasts.

With the further improvement of people's living standard, the current data show that the share of Aerobics staff and other personnel is basically the same among the buyers of aerobics and apparel, and the diversity of personnel work shows that there will be more room for development of the Aerobics Dress market, especially the modern women's pursuit of shaping, which makes more and more people participate in aerobics exercises, and these groups are potential customers.

Problems in the market competition of aerobics and clothing products

(1) the problems existing in the market competition of aerobics and clothing supplies mainly include the following aspects:

1., clothing is too specialized, and the population size is too small.

In the current market of aerobics and clothing, we have found that most of the costumes are designed for Aerobics performance. The strong performance attributes make it difficult for many people to wear casual clothes in daily life. Only when they exercise and perform aerobics are there more opportunities to wear, so the market is relatively small.

2., the price is not bad, the purchase crowd is less.

Compared with other types of sports apparel, aerobics costumes require higher material permeability and elasticity, so the selling price is ten percent to thirty percent higher than that of other brands. Therefore, for buyers, many people choose to buy other types of clothing.

3., substitutability is poor.

For sportswear, the substitutability is a very important question. Simply speaking, can the purchase of basketball clothing be suitable for football activities? This is the simplest replaceable property. The substitution of aerobics clothing is the worst among sports apparel, so the specificity of clothing and the purchasing power of consumers are not high enough, so that the market sale of such clothing is not so popular.

(two) strategy analysis of enhancing the market competitiveness of aerobics and costume products

In view of the existing problems in the market of aerobics and clothing, upgrading the products.

It must be solved from the following aspects:

1. expand sales channels and win more consumers' favor {page_break}

In the author's opinion, in terms of winning consumer recognition and trust, we must consider the group of students at school, because according to the survey, among college students, nearly eighty percent of the students have the will of fitness and fitness. About half of them are put into practice, especially girls. In the spring, a considerable part of the major fitness clubs in the urban area are female college students in the school. In order to better cope with the coming summer, their strong desire for fitness can be said to be potential consumer market.

From an economic point of view, the consumption concept of this group may affect their consumption for a long time. Therefore, I believe that if aerobics clothes occupy a certain market in the university campus, even if these students graduate into the society, they will also affect the consumption of themselves and the people around them.

2. improving the price performance of products is the foundation of enterprises.

For the clothing market, it is a low profit industry itself. So how to upgrade the product performance continuously, and the price stability is within the scope that consumers can afford, is one of the problems that enterprises need to consider.

Because in the face of fierce competition in the market, only high cost performance can achieve high returns. Constantly upgrading products is the driving force for enterprise development.

3. broaden publicity channels and strive for special publicity.

For the current fashion promotion, nearly ninety-five percent are invited.

Advertising, this kind of publicity can enable consumers to understand the brand in the shortest time, and interest in it. However, there are two problems in this way of publicity, one is the high cost of publicity, and the last is the total payment by consumers. The other is that consumers' awareness of the "star effect" is gradually decreasing, and the stars have no great influence on the desire of ordinary consumers.

For Aerobics costumes, in terms of publicity, I do not think it is necessary to advertise through advertisements. The reason is that almost all aerobics and clothing products are produced and sold by well-known sports goods companies both at home and abroad. The reputation of the products is very high, so there is no need to propagate them individually, because almost all aerobics and costumes are sold uniformly in the exclusive stores and franchised counters of various brands, so advertising plays a very small role.

I believe that the most important thing for publicity is not to let consumers know and know aerobics costumes, but to let consumers like products. Only in this way can we turn the original passive consumer groups into active consumers.

Therefore, in aerobics clothing publicity, the author believes that more should be sponsored by sports events, so that more people can participate in Aerobics activities, so that more people care about and pay attention to aerobics activities, only in this way, everyone will be interested in aerobics and clothing supplies because they like aerobics activities.

In our survey, we found that many colleges and universities hold similar "health and vitality competition" every year. For these events, some brands can start the aerobics clothing sponsorship program. For example, in some areas, there are similar competitions. The prize is a famous sports brand Aerobics Dress, which has played a positive role in the promotion and sales of the product.

As a domestic sports brand, it can be combined to carry out national aerobics competitions at various levels and organize regularly, so that more people are involved and more attention is paid to the market of aerobics and costumes.

4. as an enterprise, we should intensify the research and development of Aerobics costumes.

If the Aerobics Dress can widen the channel in application, let more consumers take aerobics clothes as their own training, activities, competitions and performance costumes, and can also be used as leisure outfit for their own leisure travel and holiday. The direct impact of the expansion of the application area is that the potential of the consumer market has increased.

To sum up, the sales of Aerobics costumes in our country are still at the initial stage. As most domestic and foreign sporting goods companies, they are not fully aware of the potential value of the market. Therefore, compared with other clothing products, their market competitiveness is relatively poor, but I believe that with the deepening of people's health concept and the gradual popularization and popularization of Aerobics activities, the value of their clothing market will become more and more obvious.