Children'S Shoes Market Is Very Popular. Deer Deer Shoes Are Popular.

According to the voice of Pujiang fashion consumption column, China now has more than 16 children under the age of 380 million, accounting for 1/4 of China's total population, and about 27 million newborn babies are born every year.

From this group of figures, it's not hard to see that.

It has at least 38 billion yuan market scale every year.

Moreover, with the continuous improvement of domestic consumption and consumption awareness and the advancement of urbanization, the market capacity of children's shoes will gradually break the existing data statistics, showing a rising trend.

In other words, the market for children's shoes has become a "wealth rich" market that businesses are fighting for, and the potential is unlimited.

Therefore, there are not a few businessmen who devote themselves to the children's shoes industry.

However, great potential does not necessarily mean "the best development".

In fact, compared with the domestic adult shoes industry such as sports shoes and leather shoes, the overall development of the domestic children's shoes brand is still very difficult.

Because many brands have not accurately positioned the market, they have rushed into the market, and this has led to many problems in the children's shoes industry as a whole.

For example, the industry brand started quite late, the operation cost of the enterprise was greatly improved, the profit of the product was gradually diluted, the layout of the channel was unreasonable, the sales volume showed a weak decline, the homogenization of the brand was serious, and the market became more and more difficult to do.

And other bottlenecks are becoming increasingly prominent.

At the same time, many foreign children's shoe brands at this time are slightly "mature and excellent", attracting many consumers in China.

Among them, happy deer deer is such an outstanding representative.

From France

By virtue of the precise positioning of the Chinese children's shoes market and the improvement of its products, it has become the most popular brand of children's shoes favored by Chinese children.

Naturally, we can not do without its unique design style.

It is understood that each of its shoes is elaborately designed by the French designer team, not only in style and color, but also in fashion taste, which perfectly explains the brand's inherent French aristocratic lineage and luxury.

In addition, in the design, designers also pay special attention to some manufacturing problems, such as how to make children's immature feet feel comfortable when using their products, and grow healthily in their accompanying products.

In this regard, happy deer deer in the selection also appears to be "ingenuity".

In terms of material selection, all sides are made of high quality imported cowhide or imported breathable space leather and breathable mesh cloth. The sole is made of TPR or PU, and the shoe last is made according to the feet of Chinese children. This ensures that Chinese children can wear comfortably and properly, so that feet can grow healthily.

Facing the ups and downs in China

Happy deer deer will continue to uphold the concept of "happiness first". The root children are deeply aware of happiness in the heart, seeking new changes in the changeable market, creating more refined products for children's consumers, so as to boost the Chinese children's shoes industry to sail again in 2012.