Interview With Designer Consuelo Castiglioni

She has not studied fashion design, she is shy and she doesn't like publicity. Her brand is like her own portrayal - chic, interesting, low-key and shy. Marni design director Consuelo Castiglioni Take an exclusive interview and tell us Like a breath of fresh air Why do we win in the fashion circle that pays attention to exposure and boldness?

In face of the recording pen, Consuelo Castiglioni often hesitated about the content of the conversation, and always used helplessly to Gianni her husband's helpless eyes. She was a little shy. She used to be "superstitious" in the media interviews, and resisted disclosing any insider before the new series was published. When asked about the dress style of men in Italy, her answer was very sympathetic and she could not help but feel "vanity, though they would not admit it."

For designers of Consuelo Castiglioni, you want her to be more accessible to adjust the increasingly fashionable and boring fashion world. On the other hand, you will want her to keep pace with her style, because she can make surprises even at a distance. You don't want to use "luxury" two words to describe the Marni that she is in charge of, though its price is not cheap at all.

It always has a kind of leisurely and carefree outsider gesture, which is very close to the center of the audience, but without a sense of violation. Today, Marni is mature and strong, and is about to open 6 new stores in China in the short term. A fashion brand never advertise, concentrating on keeping an interesting personal style. What supports it to go so far?

Speaking of Marni This brand name is actually the name of Castiglioni's sister-in-law. It can be imagined that a brand named by family members will not naturally be bombarded with advertisements. Over time, little publicity has become the characteristic of Marni. This is also related to the shy character of designers. Castiglioni said she did not consider making any changes to cater for the current "eyeball economy". The reason is: "we do not want to mislead customers with any imposed images, but let them decide for themselves. All series must be discovered by themselves, not by hard promotion. "

Consuelo Castiglioni, born in Lugano, Switzerland, joined her husband's Italy family business after marriage. The company originally used fur products to provide raw materials for luxury fashion. "Fur clothing looks very outdated at that time," recalled Castiglioni. "So we thought of designing a more modern fur fashion. This is the beginning and the most exciting moment of all. " Though not specially trained in fashion design, she has become one of the most stylish women in Milan from the very beginning. It is also her that Marni, which has been established by fur traders for more than ten years, has become a fashionable and unique brand.

"Layman's handwriting" often brings surprises to the fashion world. Wakubo Rei has proved this, and so does Consuelo Castiglioni. "Never make clothes that you don't like" -- her design style is so simple.

A woman who has a complex mind and needs to understand the needs of this psychology can often take shortcuts to success. For the design of Castiglioni, comments are usually divided into two poles: one side thinks that its profile is compact and suitable, and the space for people to enjoy it. The other side finds that the unique printing is difficult to control, and it is very difficult to start. Speaking of style matching, Castiglioni replied simply: "the trick is to mix and match all kinds of elements." Her own wardrobe is, in fact, the best embodiment of Marni style: she likes to mix up the season and season's single products, creating some different feelings. This designer can represent a group of women. They have a clear grasp of themselves and never worry about being lost.

She is not a fine fashion girl who is so close to being born. She will wear her own printed dress with a simple grey sweater. From her point of view, from printing to coloring, from embroidery to wool, from fur to plain cotton cloth, "everything can be present. Marni's style is eclecticism and accident."

This unexpected style has been known by more and more people through the global Marni atH&M series recently, and has also made this consistently low-key brand go the limelight. As early as the two brands announced cooperation, people have been curious about this series: compared to Karl Lagerfeld, Lanvin and Versace, these people are familiar with the "big cards", and Marni looks rather small. If you are careful enough, it is easy to see that this series of cooperation connects two brands with a "at", which is slightly different from the past "for" or "by". At the same time of contacting the masses, Marni does not want to cause confusion. After all, its style is based on subtle perceptual cognition, just like a cloud house.