Several Famous Sports Brands Seize The Domestic Children'S Wear Market

At present, many sports are well-known Brand clothing Children's clothing stores have been set up one after another to create children's sports and leisure clothing, which is favored by the public.

According to insiders, sports brands have a great deal to do with the large profit space of children's wear itself, the small number of domestic well-known brands and the large market space. At the same time, it is also a manifestation of the strategic transfer of sports brands.

On the 17th, the reporter saw in the children's clothing area of Zhenhua Shopping Center that in addition to the cute and sweet style children's clothing, Children's clothing The district "sings" in the style of sports and leisure. Li Ning, Adidas and other sports brands have opened children's clothing stores, and the prices are expensive. In the exclusive store, although the merchants offer 30% or 20% discount, the price of a small short sleeve is still two or three hundred yuan, and it is difficult to find clothes below 100 yuan.

According to a staff member of Li Ning's children's clothing store, Li Ning has opened a children's clothing store in Yantai for three or four years, and the sales volume is good. Nike just set foot in the children's clothing industry in Yantai last year. According to the staff in the store, since the development of the children's clothing market, it has been favored by many people, and its products are mainly sports leisure style

The reporter found that in addition to Li Ning, Adidas, Nike, 361 ° and other sports brands opening the children's clothing market, more and more sports apparel began to seize the children's clothing market. A staff member of Kappa Sports Brand Store said that the company also plans to open a children's wear market recently.

Sports brands are mostly positioned as adults. Why are they rushing into the children's wear market? In this regard, Lou Liren, Secretary General of Yantai Garment Association, introduced that this is closely related to the large profit space of the children's clothing market itself, and that is why many major brands of clothing have opened children's clothing markets, such as the Balabala children's clothing brand under Senma.

Lou Liren said that at present, the competitive pressure of sports brand clothing is high, and there is a general backlog of inventory. Developing the children's clothing market is also a reflection of the business strategy change and the search for new profit growth points. Plus domestic Children's wear market There are few well-known brands, and sportswear has brand advantages in developing the children's wear market, so citizens have a high acceptance. Lou Liren said that the rush of big brands will have a great impact on some small and medium-sized enterprises that originally operated in the children's clothing market, and the competition in the children's clothing market will become more intense.