Children'S Clothing Enterprises Seek Pformation And Create Core Competitiveness

When the Chinese adult apparel industry has promoted the slogan of "fashion" for many years and is practically integrated into the fashion design, the whole Chinese children's clothing industry is still not mature enough to control professionalism and fashion.

In the fast developing period and relatively small scale children's clothing brand, more attention is focused on expanding popularity and expanding channels. This phenomenon is just like the large-scale development and expansion of adult clothing in the 90s of last century.

In 2012, after 10 years of development and growth, children's wear industry has been favored by many adult dads, and more and more domestic and international brands are involved.

Chinese local children's clothing is facing new market environment and competition pattern. It is particularly important to break through homogeneous competition and create core competitiveness.

The enterprise has gone through the process from bulk wholesale to scale operation.

At present, China's leading children's wear brands have the ability to continue to grow bigger and stronger. Therefore, improving their professionalism is the inevitable requirement to build brand children's sustainable competitiveness.

Take Barbara brand for example.

It has actively introduced advanced talents and rich experience from various aspects such as product development, technology, supply chain, information management and terminal presentation to create "professional children's wear brand".

In order to grasp children's behavior psychology, balbala brand conducts research on children's behavior in the whole country, grasps children's hobbies, psychological needs, studies the behavior characteristics of children on different occasions, and deeply understands the clothing needs of children of each age group.

The new generation of mothers grew up to understand the trend of international real-time trend through the Internet, and the improvement of material level also improved their pursuit of quality life.

Mothers' measurement of children's clothing quality focuses on the demand for fashion.

Many children's clothing enterprises and the world trend information company, clothing design companies to establish strategic cooperation, real-time docking trend.

At the same time, the international design force is involved in the design of every season clothing series.

In recent years, Barbara's pace with international synchronization has been even greater.

It has become the backbone of children's wear designers.

Its designers travel through the four major fashion week, and international.

Exchange and communicate the international trend into Chinese children's fashion.

In response to the needs of mothers in the post-1980s and even after 85 years, the Barbara fully developed and matched the costumes and extended accessories product lines, and developed categories such as interior, bag, hair ornaments, glasses, belts, etc., to enrich children's collocation.

According to the needs of different scenes, different styles of clothing are provided to meet the needs of children in different living conditions.

It is worth mentioning that, along with the continuous extension of product lines and the continuous enrichment of categories, many children's clothing enterprises open a large number of "one-stop" shopping malls in the whole country, providing mothers and children with all directional convenient services such as shopping, rest and entertainment.

At present, these children's wear super stores have been copied from the first tier cities and provincial capital cities to all cities in the country, bringing the international one-stop shopping experience to every mother and child.

All this is undoubtedly the pursuit of quality life, fashion modeling mothers need.

At present,

It is changing the rich product line and style line from "providing products" to "guiding consumers' fashion demand".

Design, children's clothing enterprises integrate domestic and foreign information company resources, design long-span performance, and integrate with international fashion, to provide consumers with more fashionable, richer product selection and collocation.