Puma Announces A Series Of Decomposable And Recycling Products Next Year

The third largest in the world

The company puma betting on green living trends, announced next year to launch a series of decomposable and recycling products, so as to contribute to environmental protection, expand business opportunities and narrow the performance gap with our competitors, in line with parent company PPR's emphasis on sports and lifestyle in recent years.

Puma has been trying to mitigate the environmental damage caused by the production process. It has been praised by the United Nations as the representative of green enterprises. The green series launched today has 22 new products, including sports shoes, shirts, plastic track and field jacket and backpacks. All products can be decomposed or returned.

Taking sports shoes as an example, the product is caused by biodegradable plastic, organic cotton and linen. After a broken material machine, it can be turned into fertilizer for six months to 9 months, and the soil nourishment is supplemented.

The new product has less damage to durable environment.

Franz Koch, chief executive officer of the company, does not deny that management believes that green life is the trend of the times and decides to contribute to the world. It is also optimistic that the new green products can attract customers' favor and stimulate performance gains, and emphasize that the durability of the products will not decline as a result of Koch's success.

Although you are one of the three biggest sports companies in the world, in 2007, after being accepted by the French luxury group PPR, which has Gucci and other famous brands, it gained more powerful support. However, regardless of the market value, income and profit calculation, Puma has significantly lagged behind rivals Nike and Adidas. Therefore, if the company's bet is successful, it will be able to narrow the gap in the future.

In addition to the introduction of new products, Puma also introduced new measures to start measuring the economic damage caused by each product to the environment. In the long run, a set of systems, such as food labels, was suggested to prompt consumers to choose environmentally friendly products.

The company's investigation found that producing a piece of biodegradable product can be decomposed.

The environmental cost will be 2.36 euros, which is less than the three per cent of the traditional T-shirt's 3.42 euros.

In addition, the production of 100 thousand pairs of decomposable sports shoes, compared with ordinary sports shoes, will only cause 12 truck waste, far less than the 31 truck waste, indicating that the new products do have great benefits for environmental protection.

Tax on batches of synthetic materials is out of season.

In the face of accusations of higher prices for new products, Puma chairman Saez (Jochen Zeitz) retorted that tariffs related to the Levy of synthetic materials by the government were too high, ranging from 20% to 37%, far higher than 3% of the tariffs on leather. If the company made general sports shoes, it would need to pay an additional 3 million 400 thousand euros a year to replace leather with synthetic materials.

SEZ continued that the government's current tax on synthetic materials is not only obsolete, but also a "unreasonable punishment" for green companies. Instead of helping, the criticism authorities set up many obstacles to hinder the development of green enterprises.

Yesterday closed down 212.968 euros, down 2.1%.