How To Improve And Perfect The Industrial Structure Of Textile And Garment Enterprises

The sustainable development of enterprises must rely on products and give full play to the effective driving role of products. It is necessary to enhance the market competitiveness of products and increase the added value of products. Lengthening the industrial chain and cultivating high-tech products are the most important ways to improve the added value of products.

Newfield

Limited by Share Ltd, as the largest cotton textile enterprise in the Central Plains region, has persisted in scientific decision making and advanced planning for many years. On the basis of gradually strengthening and expanding, it has made rational plans for industrial layout, persisted in scientific and technological innovation, implemented brand strategy, and continuously extended the industrial chain. On the basis of the industrial chain that has been formed from raw cotton processing to spinning and weaving, efforts have been made to cultivate high-grade yarn dyed fabrics and knitted fabrics.

And the printing and dyeing products series, the industrial chain further extends, and ultimately form a complete industrial chain from cotton purchasing processing - Textile - dyed fabric - printing and dyeing cloth - knitted garments (dyeing and finishing).

This is not only the inevitable result of the development of enterprises, but also the gross profit margins of yarn dyed, dyed and knitted garments are 5 percentage points higher than that of spinning and grey fabrics, and the comprehensive competitiveness and competitive advantage of products are further enhanced.

In many years of operation and development practice, enterprises are deeply aware of the importance of lengthening the industrial chain, increasing the added value of products and enhancing the competitiveness of products.

Persist in technological innovation

Leading industry development

In the past 20 years, the new textile company has been leading the development of enterprises with technological innovation. It has invested about 3000000000 Yuan to upgrade the company's technology and equipment. The key production equipment has been imported and purchased from countries such as Italy, Germany, Switzerland, Japan and other textile technology developed countries. It has also been focusing on the application of new technologies, new technologies and new materials. It has always been in the leading position in the domestic textile industry, and the "three no one" standards that represent the level of textile industry's technology and equipment have reached or surpassed the goal of the "11th Five-Year" development plan of the industry.

In recent years, the new textile company has continued to accelerate the pace of technological pformation projects. These products have been scientifically demonstrated and are located at the high end of the international textile technology and have a good market prospect.

In the industrial park, 100 thousand spindles, 372 air-jet looms, 10 high-end air-jet spinning projects and 100 thousand spindles were built.

At present, the company has invested 1 billion 200 million yuan in the new 100 thousand spindles special yarn project and knitted apparel (dyeing and finishing) two projects.

By integrating the development of superior products, by 2016, the enterprise's spinning capacity will reach 1 million spindles and annual sales revenue will reach 10 billion yuan.

Implementing brand strategy

Improving product quality

In the long term development, the new textile company vigorously implements new product development and brand strategy on the basis of technological progress and high-tech equipment.

We have always positioned the products in the medium and high grade yarns with high market potential, high technology content and high added value.

The fabric has developed and produced functional blending and interweaving products made of new types of fibers, such as medical stone fiber, bamboo fiber, corn fiber, differential fiber and shose silk. It has formed four kinds of products, including high-grade ring cotton yarn, high-grade airflow spinning, high-grade yarn dyed fabric and high-grade clothing and fabrics. Among them, more than 80% of the products reach the level of supporting cooperation with famous international and domestic brands, and become well-known brands in the textile market.

We always regard product quality as the lifeline of the enterprise, firmly establish the idea of quality first and customer first, constantly strengthen quality management, adhere to the internal and physical quality of the product at the same time, and make the new textile brand.

The company attaches great importance to strengthening cooperation with international and domestic well-known clothing brands, such as PEAK, YISHION, seven wolves, Metersbonwe and so on, forming a good brand effect.

Through the implementation of brand strategy, the "Han Feng" brand cotton yarn and "Hua Zhu" brand grey fabric produced by the company has become a well-known brand in the domestic textile industry.

Strengthening fine management

Build a solid foundation

Management is the eternal theme of an enterprise.

In the textile industry, there is such a saying: "in the proportion of efficiency, three points of technology, seven points of management."

The importance of management to textile enterprises is emphasized.

For many years, the new textile company has always promoted and perfected the management innovation mechanism of the enterprise from the long-term interests and overall interests of the enterprise.

In practice, we have always insisted on innovating the internal management of enterprises, strengthening the meticulous management, practicing hard work and laying a solid foundation. While grasping the five basic management of equipment, technology and operation, we should pay attention to quality, cost and marketing management, and cultivate the core competitiveness of enterprises.

The company runs the spirit of "meticulous and constant" in the whole process of production and operation, constantly improving product quality and cultivating superior varieties.

In the same industry, we have implemented the ISO9001 and 9002 management standard system certification, established and improved the quality assurance system, and established the provincial technology center. Our subordinates have specialized laboratories and testing centers, the whole process controls product quality, the establishment of quality management incentive and restraint mechanisms, and the implementation of the A, B, C and D four level management system. The quality index achieves the degree of determining the allocation of wage funds, and strictly implements the quality veto, so that the quality of products has been maintained at the international advanced level.

The company has learned from advanced experience and combined with its own reality, and established a new management and operation mechanism of "simulating market accounting and assessing profit targets".

We established an efficiency management and control center within the company, and implemented a management responsibility system with the main contents of increasing product added value and saving cotton energy as the main content, highlighting the key points and difficulties in management, and increasing the management strength. At the same time, continuously improving the efficiency of enterprises, the product price has obvious competitive advantages in the market.

At the same time, the company has continuously expanded its marketing network, strengthened the cultivation of key markets, and nurturing high-quality marketing teams. It has basically achieved the balance of production and marketing for many years.

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enlightenment

Revelation 1: dare to be first and be bold in innovation.

If an enterprise wants to remain invincible in the fierce market competition and achieve sound and rapid development, it must first have the will to be the first and the courage to innovate.

For many years, especially in the past 20 years, in the face of the ups and downs of the textile industry, the decision makers of the new spinning company always aim at the market, and strive for excellence and striving for first class goals. They insist on technological innovation, management innovation, elongate the industrial chain, and vigorously foster the development advantages, so that the company has successfully passed the baptism and test of the market, and has entered a fast and efficient way of sustainable development.

Revelation two: sound operation and scientific decision.

As the largest cotton textile enterprise in the Central Plains region, the reason why the new spinning company has been able to maintain its leading position for many years is due to the company's policy of adhering to sound management, scientific decision-making and standardized management, and has formed a high-quality management team.

In the turbulent and turbulent environment of the textile industry, the company has made good profits for 42 consecutive years, and has maintained a sound momentum of steady development.

Revelation three: grasp the situation and foster advantages.

As a traditional industry, in the course of development, the company always grasps the development situation of the industry accurately, aiming at the forefront of the industry market, taking into account the guiding opinions of scientific and technological progress in China's cotton textile industry, and focusing on the future trend of product development in the international textile market, and actively fostering competitive advantages of technology, equipment, products, markets, costs, raw materials and management, constantly improving the industrial chain, constantly optimizing the product mix, pforming the development mode, promoting industrial pformation and upgrading, and enhancing the core competitiveness of enterprises.

Always maintain the dominant position in competition.