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Wenzhou Men'S Wear Meets International Standards

2012/12/6 10:58:00 16

Wenzhou Men'S WearHigh-End ManufacturingFashion Trend

< p > recently, reporters at the "Wenzhou (global) high-end men's clothing brand leaders (manufacturers)" review meeting of the jury found that at home and abroad, hundreds of high-end men's clothing brands that we know well are basically OEM processing in Wenzhou. More than half of the top 10 Top Men's clothing brands in the world are produced in Wenzhou.

Xia Meng, Yi Jie, Bai Xian De, Dong Meng, O ban Ni, and many other men's clothing manufacturers are importing world-class machinery and equipment, and have strong design and research capabilities.

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< p > Wenzhou Business Bureau, Wenzhou clothing trade association and other industry experts all said that Wenzhou men's wear has formed a strong industrial cluster. High-end men's clothing manufacturing can be said to be "world-class."

Jiang Hengjie, executive vice president of the China clothing association and director of men's wear Specialized Committee, < a href= "//www.sjfzxm.com/pioneer/ > > < < /a > > commented that the advantages of Wenzhou's men's clothing industry are unmatched in many places, and this advantage should continue to be brought into play.

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< p > < strong > the world's 100 a href= "//www.sjfzxm.com/news/index_c.asp" > high-end men's clothing < /a > brand Wenzhou manufacturing /strong > /p >


< p > the Wenzhou Clothing Trade Association conducted a questionnaire survey of more than 50 men's clothing manufacturers participating in the "Wenzhou (global) high-end men's wear leader brand (manufacturer)". We found that at home and abroad, hundreds of high-end men's wear brands that we know well have basically made OEM processing in Wenzhou, including world famous brands such as Armani, Zegna, Versace, Gucci, Martha, BOSS and other international brands.

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Besides P, the famous brands such as the seven wolves, GXG, and Hai Lan have also maintained long-term and stable brand cooperation with Wenzhou.

Li Yanhui, senior consultant of Wenzhou clothing trade association, said that the top men's clothing brands in the world favor Wenzhou's manufacturing process. More than half of the top 10 Top Men's clothing brands in the world are produced in Wenzhou.

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< p > Pan Pingping, deputy director of Wenzhou Business Bureau, said that in China's important menswear manufacturing gathering area, Wenzhou's biggest characteristics and advantages are closely related to international high-end cooperation. It is a truly important international and domestic "a href=" //www.sjfzxm.com/news/index_f.asp "high-end garment" /a "important manufacturing base.

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< p > Xia Meng, Yi Jie, Bai Xian, Dong Meng, a large number of high-end men's clothing manufacturing enterprises, are renowned for their men's clothing industry both at home and abroad.

Ye Jianping, chairman of Zhejiang Bai Xian de Garments Co. Ltd., introduces that most of the most high-end products in China, such as Italy, France and the United States, are famous for their men's clothing brands.

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"P", these cooperative brands only need to send representatives to the first selection of fabric, the rest of the auxiliary materials, design and research and development are completed by a hundred.

Ye Jianping said, Wenzhou men's clothing business owners have a common character, that is to do "quality culture", in the past ten years, he has been committed to making the brand to be precise, to achieve the ultimate quality.

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In the past, the high-end men's clothing brands in Europe and the United States are producing orders for mass production, while the more customized clothing for the production process is basically produced in Italy or France.

But this year, the volume customization orders of these brands have begun to be produced here.

Hu Chao, senior vice president of French group, said.

Over the past two years, advanced clothing technology has been at a high level, and high level customization for details and services has also begun to gather in Wenzhou.

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< p > Xia Meng's senior menswear Custom Shop appeared in five star hotels in Wenzhou, Yueqing and other places. The best custom-made Western-style clothes of the wedding bird were sold at a maximum price of about 200000 yuan, and the volume and custom orders of some high-end men's clothing brands in Europe and the United States were also placed under the orders of the French and Austrian garments.

Hu Chao believes that in the process of global industrial pfer, this means that Wenzhou's high-end men's clothing manufacturing is undertaking the functions of boutique manufacturing in Italy, France and other countries.

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< p > < strong > processing equipment is first-class, R & D and service concept is in line with international standards < /strong > < /p >


< p > Dr Carmine. Gelli, President of Italy northwest Enterprise Association, has led more than 20 well-known menswear brand staff to Wenzhou to seek cooperation.

Dr. Carmine. Gelli has been praising Wenzhou's menswear enterprises, and has been commending: Wenzhou's high-end men's wear manufacturing enterprises already have higher international technological level and fashion connotation.

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< p > Jiang Hengjie believes that there are several important stages in the development of men's clothing in Wenzhou.

In the first stage, the French overseas Chinese Ceng Xuguang brought the modern process line production.

The second stage is the marriage between Xia Meng and Zegna, which makes the fine production of Wenzhou men's clothing a higher level and attracts international first-class brands to seek cooperation in Wenzhou.

The third stage is the rapid development of the nationalized brands such as the wedding birds and so on, which brings Wenzhou men's clothing industrial clusters more diverse.

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< p > Germany Duke, the United States 100 floats, Germany 100 Fu PFAFF, Shi duo Bao STROBEL, France Rick, Italy Mai card, Italy KD and other world-class machinery and equipment, in East Mongolia, Austrian and so on men's clothing enterprise workshop can be seen everywhere.

But men's clothing enterprises invest more in equipment design and research and improvement.

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< p > in recent years, Dong Meng Group Limited has invested tens of millions of yuan in pformation and upgrading to build a design oriented OEM enterprise.

According to Chi Huijie, chairman of the company, the company only reached more than 600 people in R & D, proofing and trade, and began designing and researching from the surface and accessories.

Chi Huijie believes that Wenzhou has such a good high-end manufacturing base that no other place can match it. If you give up, it will be a great pity.

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< p > not only is the leading enterprise, even if it is a newly started processing plant, it will also invest a lot of money and energy in designing, developing and publishing technology.

In 2009, the general manager of the company, Huang Jian, was founded in 2009. After second years of construction and streamlining of business, he spent a lot of time running around the world.

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< p > a lot of new enterprises like Huang Jian said that the ODM companies like 100 first and East Mongolia are their examples.

The processing plant must have a plate type and excellent quality, as well as its own design and R & D capability, which is the soul of market competition.

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< p > < strong > industrial cluster achievement Industrial Development < /strong > < /p >


< p > "you want to run a high-end men's wear brand. As long as you go to Wenzhou, you can purchase from suits, jackets, cotton padded clothes, shirts, pants, sweaters and so on."

Hu Chao pointed to the right hand side of his office. "Not far from us, there is a very good sweater processing plant. Part of our sweater is produced there."

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< p > Pan Pingping said that there are so many men's clothing enterprises on the more than 10 thousand square kilometers of land in Wenzhou. They are very distinctive in all China and even in the world. Wenzhou should give full play to this feature.

The rapid and healthy development of industry depends on the advantages of industrial clusters.

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< p > according to the statistics of Wenzhou clothing chamber of Commerce, by the end of 2011, the total output value of garment industry in our city was about 65000000000 yuan, and there were more than 1900 garment manufacturing enterprises, among which men's clothing enterprises accounted for a large proportion, especially men's clothing enterprises above designated size had a greater contribution to the total industrial output value.

In recent years, a large number of innovative manufacturing enterprises and new fashion men's wear brand enterprises have been growing rapidly, which has injected new strength for Wenzhou men's clothing.

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< p > in recent years, a group of new brand enterprises in Zhejiang Ge Hong Garments Co., Ltd. has achieved rapid development in a few years.

Zhu Jianming, chairman of the company, admitted that this is because they have a good supplier foundation, and several shareholders of the company are OEM for famous brands at home and abroad.

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< p > and these suppliers serve their brands naturally.

At the same time, Zhu Jianming said, because these suppliers have their own strong design and research capabilities, as a new brand can also save a large number of R & D investment, only need to have a strong product mix ability of the chief designer can.

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< p > it is reported that in recent years, a large number of old OEM manufacturers such as Kuai Shuai, fierce Cole, sage crocodile and so on have been running their new brands.

Zheng Chenai, President of the clothing trade association of Wenzhou, said that Wenzhou men's wear should be a very distinctive industry of Wenzhou clothing. There are leading brands such as birds of welcome, and there are also manufacturing enterprises such as Xia Meng, Yi Jie and Bai Xian. There are also a large number of gold medal manufacturing enterprises, and a group of new forces are constantly adding vitality to Wenzhou's clothing.

Such an industrial cluster can further promote the rapid development of the industry.

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