Innovation Is The Eternal Theme Of Clothing Brand.

< p > < strong > men's wear breaks through traditional thinking < /strong > < /p >

< p > in this summer's seventh Asian a href= "//www.sjfzxm.com/news/index_z.asp" outdoor exhibition < /a >, a brand of non outdoor brand appears in people's view. It is the "1981" outdoor brand of the city of the group.

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< p > impression, Elia has always been the production of high-end suits, shirts and other formal clothing and all kinds of professional clothing enterprises, but all of which are changing. In recent years, Elia in strengthening the above formal design and production at the same time, to the market to launch a full range of Elia outdoor products, is aimed at the constant new, to nurture Elia this brand tree.

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P, founded in 1981, has named the new outdoor brand "1981", which reflects the great expectations of the group.

In addition, the company has set up a special design team focusing on the famous Korean designers, selecting high-tech surface accessories from Germany, the United States, Japan and Korea, so that both fashion and professional performance can be met to meet the needs of different levels of outdoor sports enthusiasts.

The company's quality management consciousness has strengthened the quality management of outdoor products. The high quality requirements of the world-class brands have been perfectly reflected in the products of the product.

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< p > although the new a href= "//www.sjfzxm.com/news/index_cj.asp" > brand "/a" has just started, but she does not intend to invest a lot of advertisements in other new brands to stimulate sales, but relies on the rapid development of the group's channel resources.

At the same time, it is also one of the company's strategies to publicize new brands by means of exhibitions. In fact, before the appearance of the Asian outdoor exhibition, China's international clothing and Accessories Fair held in Beijing in March 2012 was also on the rise and will continue to develop this brand promotion strategy.

"As a new brand, in addition to using the exhibition resources to announce the existence of the brand, its biggest purpose is to attract investment, and Elia is no exception."

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< p > < strong > the new model of women's wear turns out to be "/strong > < /p >.

< p > when some brands are still suffering from how to squeeze into department stores, some of the leading brands have already opened up a new path to explore new sales channels and marketing models.

The new classical Chinese style style of Hangzhou Jiaxi Clothing Co., Ltd., praises the brand testing water club mode, and has begun to show results. At present, the "celebration meeting" operated by club mode has set up 5 stores nationwide.

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< p > when it comes to choosing the original intention of "club mode", Chou Xiaojing, general manager of song brand, said in an interview: "at the beginning of the creation, it was originally intended to enter high-end department stores, but with the early investigation and feedback from customers, we gradually found that many high-end customers were reluctant to go shopping in department stores, because they were more willing to change their consumption experience because of their identity or want to enjoy more private and free services."

Therefore, chanting changed the original idea and decided to change it into a new marketing mode.

Thus, the "song meeting" was born.

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< p > in the "celebration meeting", customers can not only enjoy customized services, but also carry out cultural exchanges, learn fashion collocations, and even explore Buddhism, meditation, food and wine, fitness and other services.

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In the promotion of P, Tan has also chosen a very forward line -- mobile APP marketing, that is, mobile application client marketing, which is a new emerging media less than a href= "//www.sjfzxm.com/business/" > marketing < /a > means.

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"P" is different from the traditional marketing model. APP marketing is not limited by time and place, and it is no longer only one-way flow of information.

Moreover, the space occupied by it is small, and consumers can carry it anywhere and anytime.

At the same time, it can give consumers timely preferential information and new product introductions. Consumers can also feedback products to manufacturers through APP.

Moreover, most of APP has the function of location and location, so the understanding of every customer can be accurate to life habits and behavior traces.

This is unthinkable in the traditional traditional marketing mode.

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