2013 Development Trend Of Footwear Industry

P, a few days ago, wandered around the mall in Chongqing, which impressed two of them.

One is KOOMEE's eyeglasses store. The display of one lattice, the exquisite photos, are quite similar to those of keg, which subverts my understanding of the past display and sale of optical stores.

Another shop is a cloth a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > counters, about ten meters away from the doorway of the KOOMEE gate, surrounded by a concave font booth, vamp or bright lines, or simple graffiti, soft cloth art, quite artistic.

Compared with many "popular beauty" products, these two stores give people a sense of "small and fresh".

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< p > 2012, we walked through the weakness of inventory and retail sales. What new changes will be worth our attention and expectation in 2013? < /p >

< p > < strong > farewell to < /strong > < /p > in barbaric growth era.

In the past thirty years, China's footwear industry has expanded from the production order driven to brand driven, through the highly competitive marketing mode and the rapid channel of chain affiliation, from weak to strong, resulting in many famous brands of shoes and clothing enterprises. P

In 2012, a large number of events related to sports brands showed that retail costs continued to grow, and the strategy of opening up stores based on horse racing would not be sustainable.

The bottleneck of channel size needs to be improved by improving retail efficiency.

From the perspective of Ping efficiency, the efficiency of most shoe and clothing brands is still less than 10000 yuan per square meter per year, which has a large gap with the international brand of 3~4 yuan per square meter per year.

Optimizing the store structure, optimizing the commodity mix and improving store efficiency are still the concerns of many shoe and clothing brands.

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The social structure of < p > > strong > M < /strong > /p >

< p > the polarization of income structure, the rapid rise of house prices and prices, and the social structure of M type in China has already formed.

The biggest feature of the M type social structure is that the gap between the rich and the poor is bigger, the consumption ability is Z, and the consumption commodities are very expensive to cheap and fast, and the middle level is very small.

To remind the shoe and clothing enterprises aiming at the "large middle class consumer groups" in China, we should attach importance to the formation of M type society and the influence of Z consumption structure on the future consumption trend.

Domestic men's clothing enterprises need to pay special attention to it. Instead of blindly stare at the middle class pocketbook and compete densely on a road, it is better to lock up the clothing demand of the mature middle and low income mature male consumer groups and open up new fields.

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< p > < strong > personalized demand < /strong > /p >

< p > what will happen when the custom meets the electricity supplier? In 2012, there were several quite characteristic enterprises.

Among them, there is a women's clothing enterprise, the earliest custom made, consumers provide style, website according to the analysis of fabric, workmanship cost, commission, and then quote to consumers.

Because the goods provided by customers are difficult to standardize production and the cost can not be diluted, then the enterprise develops its own products and opens all its styles to consumers. Like a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > orders for enterprises will be opened to retailers, consumers place orders, websites are produced and distributed according to the list, and later, the enterprise set up a physical store for docking online products and offline experience.

In addition to clothing, there are online customizations for footwear customization, accessories, furniture and even decoration.

Ceng Ming, chief of the Alibaba, believes that the voice of consumers will become stronger and stronger in the future Internet development. The first impetus of the future value chain will come from consumers rather than manufacturers.

The flexible manufacturing and small-scale customization of footwear industry can be expected.

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< p > < strong > online offline retail integration < /strong > < /p >

< p > < a href= > http://sjfzxm.com/news/index_s.asp > network retail > /a > becomes an irresistible trend.

On the day of double eleven, a clothing company in Shanghai sold goods to consumers in half an hour after customers had just placed the order.

Similarly, a shoe clothing brand provides online distribution and online retail solutions to channel providers, encourages offline retailers to participate in online retail business, and realizes online stock sharing, distribution and service docking.

In the past, we call customers "God", and compete for "good dishes" to please God, to fight for God's love, but few people ask God what he likes and loves.

We have reason to believe that we can seize the opportunities of market segmentation and online retail to cater for the changes in consumption structure and the rise of personalized consumption in the M society, and there is much to be done in 2013.

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