China Leather Industry Needs To Build Regional Brand To Promote Pformation And Upgrading

< p > < strong > setting up environmental protection benchmarking < /strong > < /p >

< p > to adapt to the needs of global industrial pfer and improve domestic industrial layout, China's "a target=" _blank "href=" //www.sjfzxm.com/ "leather" /a "industry actively implements adjustment strategy, changes growth mode, and actively explores new mode of industrial development.

Earlier, the China Leather Association actively promoted the industrial layout of the "a href=" //www.sjfzxm.com/news/index_c.asp "leather industry < /a > in the whole country, and timely recommended to the government that 5-8 centralized tannery areas should be built in the areas under our state owned conditions, with unified planning, centralized leather making and unified pollution control.

The proposal was written by the Ministry of industry and information into the "guidance on structural adjustment of leather industry" issued in 2009.

In the same year, the China Light Industry Federation, the Liaoning Provincial People's government, the China Leather Association and the Fuxin Municipal People's government signed a four party agreement to jointly undertake the pfer of China's "a href=" //www.sjfzxm.com/news/ "tannery demonstration base, < /a > Fuxin. The Quartet exerts their respective advantages and jointly fostered the demonstration base.

This is an interpretation of the concept of environmental protection in leather making industry, and plays a positive role in changing the traditional tannery production and promoting the pformation and upgrading of leather industry.

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To undertake industrial pfer, we must adhere to ecological environment protection and strict industrial access standards. We must deal with the relationship between industrial pfer and pollution abatement and emission reduction, strictly examine and approve the project approval, eliminate and supervise the implementation of laws and regulations, and avoid misunderstanding in the process of undertaking international industrial pfer in the eastern region: the economic development has gone up, and the environmental quality has come down. P

The construction of environmental protection system is the lifeline of the development of leather industry. The Liaoning provincial environmental protection department has given full support and full affirmation to the construction of environmental protection in terms of technology, capital, project construction and examination and approval.

For example, support for solid waste comprehensive utilization projects in the base construction, and require high standard design and construction, to achieve the recycling of sewage, to avoid the two pollution.

Coordination of northern companies and sewage treatment plants for commissioning and operation of sewage treatment plants, and Jinyuan sewage treatment plant upgrading and reclaimed water reuse projects to provide financial support.

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< p > undertake industrial pfer can not "pick up basket is dishes", not at the expense of resources and environment at the cost.

The China Leather Association has attached great importance to the construction of Fuxin leather industry base, and has given many guidance and assistance in the aspects of development thinking, planning and design, attracting investment and so on. Many experts have been organized to guide the construction of leather industry base in Fuxin. Technical discussions on the construction of base environmental management platform, cleaner production plan and environmental protection system have been carried out to provide pulse for the commissioning and clean production of the base sewage treatment plant, and provide technical support for the healthy development of "a href=" //www.sjfzxm.com/news/ "leather industry < /a > base.

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P > < strong > build regional brand < /strong > /p >

< p > in the early 90s of last century, the China Leather Association began to consciously guide and cultivate the construction of leather featured areas and production bases. From 1999, it put forward the plan to create "a href=" //www.sjfzxm.com "leather characteristic area < /a > domain. In 2001, it pioneered the" industry standard for granting the honorary title of leather industry in China "in light industry, with a view to encouraging and standardizing the regional development of leather industry and strengthening industry self-discipline.

The practice of 12 years has proved that this move is of great significance for promoting the development of industrial clusters based on regional advantages, creating distinctive regional brands and promoting the overall level of the industry.

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< p > as Xu Yong, honorary president of the China Light Industry Federation and the China Leather Association, said: "in the process of cultivating characteristic areas, a very important experience is to implement brand strategy in key enterprises, otherwise it will form a simple enterprise to get together, there are no big enterprises in big industries, and there are no big brands in big markets.

Through the implementation of brand strategy in the backbone enterprises of the featured areas, a number of industrial bases of brands and Chinese famous brands have been formed.

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< p > regional brand and enterprise brand complement each other and rely on each other to promote development. It has become an important feature of the brand development of leather industry. This is also why leather a target= "_blank" href= "//www.sjfzxm.com/" > shoes "/a" will be thought of as "shoes city of China" in Wenzhou, Zhejiang. When referring to a href= "//www.sjfzxm.com" > leather "/a", you will think of "Hebei, Xinji, the capital of leather goods in China"; when referring to leather goods, you will think of "China's leather capital", Guangzhou Huadu Shiling, and "China leather capital" Zhejiang Haining.

The rapid development of these regional brands has spawned the growth of a large number of backbone enterprises, and also created the brand of local enterprises.

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< p > in the practice of brand strategy, the linkage creation mechanism of "enterprise creation, government help and association push" has played a good role in promoting the upgrading of distinctive regional brands.

Enterprises as the main body, consciously and actively create brand, enterprises are different, the way of licensing is also different; the government has made encouraging policies to help create a good atmosphere for creating cards; the association has taken a number of measures to promote licensing, in the process, the real leather signs have effectively played the role of brand incubators and drivers.

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< p > < strong > promote pformation and upgrading < /strong > < /p >

Yang Jianlong, vice minister and researcher of the Ministry of industry and Economic Research of the State Council Development Research Center, said that after the financial crisis, China's coastal developed areas adjusted the industrial structure and the pressure of industrial upgrading suddenly increased. The labor-intensive industries represented by shoemaking, clothing, toys and electronics began to pfer to the central and western regions of China because of the cost, technology and equipment upgrading. P

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To undertake industrial pfer is not only simply to accept, but also to adjust the economic structure of the region in the process of undertaking, and help pfer enterprises to use the policy of the demonstration area to seek industrial upgrading, and combine the pfer and upgrading organically together. P

In 2012, "China's modern a href=" //www.sjfzxm.com "footwear industry city < /a > Anhui Suzhou" became a new member of leather special area, and BELLE shoes industry was one of the first brand shoes enterprises settled here.

Song Xiaowu, senior vice president of Belle International Holdings Ltd believes that BELLE is relying on the advantages of industrial pfer to seek industrial upgrading, so as to achieve breakthroughs in breakthroughs, which is also a characteristic of migrant workers in the development of footwear enterprises rule determined.

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< p > it is learnt that the comprehensive cost of the central region such as Suzhou is only 60% of the developed coastal areas, and has great advantages compared with the Anhui area along the Yangtze River.

Wu Rongguang, President of Hongxing Erke group, believes that one of the important features of economic pformation is the structural adjustment and industrial upgrading represented by technology, equipment and technology. As footwear enterprises, there are no advantages in the coastal areas due to cost factors. In order to achieve structural adjustment and industrial upgrading in such an environment, it is impossible. Only by taking advantage of the cost advantages brought by industrial pfer can we increase investment and achieve industrial upgrading. The real purpose of pfer is to seek adjustment and upgrading, and gain a stronger competitive advantage.

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< p > industrial pfer is only a means. The real purpose is to develop. Only in the process of pformation can we be pformed, pformed and upgraded.

Suzhou will play an important leading role in the shoe leather industry with industrial agglomeration effect.

At present, BELLE, Dongyi, Kangnai, Yi Erkang and Hongxing Erke are 62 A href= "//www.sjfzxm.com" > famous footwear enterprises < /a >, which can achieve annual sales income of about 41000000000 yuan, tax revenue of about 3 billion 500 million yuan, and more than 100 thousand workers' employment after completion. Suzhou's overall undertaking of shoemaking industry pfer is obvious.

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