Shanghai Held Design Designer Overseas Promotion Grand Launch Ceremony

< p > > Design by Shanghai "a", "_blank", "href=", "//www.sjfzxm.com/", "clothing" /a "Design Association" Design "by" Shanghai "a", "design", "overseas" promotion project, held yesterday in Shanghai Meilong town square held a grand launching ceremony in Shanghai, Meilong.

As one of the series of activities designed to go out in 2013 by Shanghai design capital week and Shanghai on the first day of the London Fashion Week in 2014 spring and summer, Design by Shanghai will bring 11 representative Chinese and original designers to London's Royal Opera House, the most prestigious art sanctuary in the UK. The 2014 spring and summer works will be released and displayed in the form of T joint show and static exhibition, and will be in close contact with fashion buyers from all over the world.

The designers involved in this project are Shangguan Zhe, Li Xiaoming, Zheng Xiaodan, Lin Ruoping, Lu Xiaoyu, He Yan, duo, Liu Min, Su Renli, Su Renli and Ji Cheng.

The international make-up authority M.A.C will provide make-up support for the "Design by Shanghai" designer overseas promotion project.

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< p > Shanghai has gathered many excellent local designers with her unique charm. They are rooted in this city and express their thoughts on the city's history and cultural spirit in their own design language.

In recent years, Shanghai has further accelerated the creation of "design capital", vigorously promoting creative design, and the pace of development of local designers is becoming more and more solid.

Supported by the Shanghai design capital promotion center and the Design by Shanghai project sponsored by the Shanghai Fashion Design Association, it is committed to create a broader exhibition platform for these designers. The new concept of Shanghai design in China is established in the international fashion circle to enhance the attention of the internationally renowned media and professional fashion designers to the original Chinese design, and promote the internationalization of the local designer brand.

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< p > at the launching ceremony, Zhang Min, Secretary General of Shanghai Fashion Design Association, introduced the preparation of Design by Shanghai.

Following the successful launch of Design by Shanghai in London in the first quarter of February 2013, after six months of preparation, the second quarter Design by Shanghai activity has now entered the countdown stage.

In September 2013, the Shanghai Fashion Design Association will work with the London Fashion Association to display the new look of the original designer brand in the international fashion world during the London Fashion week.

In addition, this Design by Shanghai also works with the famous designer buyer shop Liang Liang DONGLIANG to promote the development of Chinese original design.

According to Zhang Min, more designer brands will participate in the Design by Shanghai project and present their latest works in a richer form.

The Shanghai Fashion Design Association will serve the 11 designers and their brands in London to participate in the exhibition site coordination, media publicity and other services. It is especially worth mentioning that this event will focus more on the invitation of fashion buyers, so that the brand can gain more feedback from overseas markets while gaining the attention of the international fashion industry.

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Ms. Lv Xiaolei, vice president of Shanghai Fashion Design Association and Deputy Secretary General of Shanghai Fashion Week Organizing Committee, have high hopes for Design by Shanghai designer overseas promotion project.

Lv Xiaolei said that Shanghai's fashion and creative industries are constantly emerging new forces, and for growing local designers, how to take into account the brand style and business development is an important issue they are facing.

Design by Shanghai brand project hopes to help local excellent designers broaden their horizons, balance brand style and business achievements, and promote the internationalization and commercialization of local designer brands.

Design by Shanghai designer's overseas promotion project is aimed at boosting Shanghai's fashion industry's "innovation driven and pformational development", reflecting the image of Shanghai's design capital, and introducing more Chinese design forces on the international stage, giving Shanghai's design voice on the global fashion stage.

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