Clothing Electricity Supplier Sales Growth Accelerated Fast Fashion Encounter Local Competition

In 2012, P group operated 3 independent stores in Czech and Poland, and sales of clothing increased by 12%. The brand's global influence is expanding rapidly in Tesco. < /p >
< p > 2012, the growth rate of clothing sales in Eastern Europe reached 12%, becoming a highlight in the global apparel market competition. According to statistics, Russia's clothing sales in 2012 amounted to 69 billion US dollars, and it has surpassed Italy and France, becoming the third largest garment market in Europe after Germany and Britain. < /p >
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< p > although there is a bright growth prospect in the overall clothing market in the area of < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > Eastern Europe < /a > compared with Western Europe, further analysis in the industry indicates that there is still a huge regional difference after the exhilarating prosperity. In 2012, Russia became a leader in the fast growth of the apparel market, and sales of clothing achieved a two digit growth. By contrast, the performance of other garment industries in Eastern Europe is different: Ukraine's GDP grew by 8.2% in 2012, and the consumer confidence index was greatly improved. Compared with this boom, Czech's clothing market has suffered from a series of problems, such as economic difficulties, weak domestic demand and relatively slow export growth, and the market size has shrunk by 2.2%. In the future, can the electricity supplier lead the development of Eastern European clothing market? Is fast fashion the last terminator of the retail industry growth mode? < /p >
< p > distribution mode boosts sales < /p >
< p > in fact, compared with the more diversified clothing market, the performance of designer clothing has been poor. For luxury brands, the current situation does not mean that it is booming. Recently, the growing prosperity of Russian apparel industry is mainly driven by other consumers, such as non brand, standard economic brand and loyal consumers of regular distribution channels. < /p >
(P) with the growing popularity of the Russian open market and market stall sales, the spontaneous retail industry has dominated the sales of the clothing industry in the country. In many towns and villages in Russia, the open market is still the most extensive gathering place of no brand and imitation shoes and clothing products. < /p >
< p > similar cases are also common in < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107107" > Ukraine < /a >. Brand clothing tends to become a big city, because it is the mainstream market of all kinds of clothing sales industry. But in rural areas, consumers still prefer outdoor markets such as traditional rural fairs, because there are a large number of affordable and practical groceries and small brand clothing products. However, in recent years, due to the continuous expansion of global international brands, especially with the emergence of all kinds of brand shops that are developing rapidly, the traditional distribution mode is undergoing tremendous tests and changes. The open-air market (other non grocery retailers) has gradually become indispensable or irrelevant from the indispensable and attractive role. In 2012, the share of clothing sales in these markets dropped from 61% in 2007 to 54%. < /p >
< p > electricity supplier sales growth accelerated < /p >
< p > 2012, online retail sales in Eastern Europe accounted for 3.7% of the total retail sales of the market, compared with the 8% of the relatively mature Western European market, the growth rate of online retail sales has been significantly accelerated. In Eastern Europe, the most powerful country in Internet retailing is Poland. In 2012, retail sales in Poland accounted for 5.6% of the total sales. In 2012, the online consumer confidence index of Poland increased significantly, and the legality of commodities was also guaranteed. All of these constituted the key factors for the rapid growth of online stores in China. < /p >
< p > however, in other markets in Eastern Europe, online sales channels will still be questioned. For example, most consumers in Czech continue to be cautious about Internet retailing. Even if they try, they will only be able to avoid disappointment and economic losses if they fail to meet expectations by buying less expensive daily necessities, such as tops or clothing accessories. < /p >
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< p > Russia's largest a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108" > online retailer < /a > Lamoda has recently announced that the company's annual sales volume is up to US $130 million, which shows the great potential of Russian apparel e-commerce. Taking this opportunity, the British girl shop Asos shop decided to open up the Russian market and completed its official entry in May 2013. Ranked first in Spain, Inditex, one of the world's four largest fashion chains, refused to follow suit and decided to complete the Russian online store in 2013. At the same time, Russia's vast land area and underdeveloped infrastructure also pose a challenge to the physical retail industry, providing consumers with opportunities for consumption in the remote provinces of Russia and the limited area of retail stores. Therefore, it is also reasonable for the online retail industry to become increasingly active in the country. < /p >