China Shoes City Fujian Putian Construction Shopping Mall Shows Independent Brands Of Shoe Enterprises

Putian City as China shoes The city is the designated production base of world famous brand shoes, but it has always been labeled as "cottage". In fact, Putian has a long history of shoe making, complete industrial chain, unique shoe making technology and industrial cluster advantages, higher quality than other places of origin, and unique technology and online marketing capabilities in the country. Putian shoemaking enterprises have the conditions and strength to create their own brand products. But the problem is that no one in Putian is willing to try to find their own way. Even if some enterprises have crisis awareness, how to transform into a deep gap in front of them.

This situation has changed since the Ministry of Commerce awarded Putian National Foreign Trade Transformation and Upgrading Professional Demonstration Base for Shoes in November 2011. In the past two years, the base has gradually guided Putian footwear enterprises on the path of transformation and upgrading from ten aspects of talent training in the footwear industry, market information, access standards, product innovation, quality improvement, brand cultivation, market development, publicity, relief response and trade facilitation.

Build a mall to show independent brands of shoe enterprises

A person in charge of a shoe manufacturing enterprise in Putian told reporters that more and more shoe enterprises have realized the importance of brands. However, Putian Shoes, which has always been a "cottage", is generally lack of innovation ability. If you want to take the first step of building your own brand, in addition to the efforts of the enterprise itself, you also need the local government to "help".

In fact, as an important production base of sports shoes in the world, Putian has a world-class processing base, skilled shoemaking technology and excellent talents. The quality and style of shoes produced by Putian shoe enterprises are very good, and many enterprises have their own brands. According to the relevant person in charge of the base, "At present, most businesses in Putian shoes market hope to have a strong sales platform to sell and display their own brand products."

According to the market situation and enterprise demand, the base began to invest in the construction of an international marketing network trade city for shoes with its own brand products in 2012. As an online sales platform, the Trade City can provide a platform for enterprises to sell and display various products, including various self owned brand products. According to the person in charge of the above base, at present, the Trade City has entered the normal operation track, and the next step will be to rearrange the layout of the mall, re sample, and access the famous independent brands of Putian one by one. In addition, the Trade City will also re hire technical personnel and customer service marketing personnel, at the same time, expand the vision, find powerful partners, and improve the sales volume of the Trade City.

Not only that, in the process of market operation and product promotion, the Trade City will also interact with high-quality independent innovation brand manufacturers in terms of supply and demand information, and actively guide and help enterprises to develop in the direction of protection of Putian famous trademarks, Fujian famous trademarks, China famous trademarks and national geographical indication products, so as to improve the brand value and added value of products, Drive the healthy development and growth of self innovative brand products.

Build a platform to build public services of the whole supply chain

According to a survey, the main problems faced by Putian shoe enterprises at present are difficulties in transformation, bottlenecks in technology improvement, cost increase, declining orders, inventory, etc. Enterprises are eager to speed up their transformation and upgrading, but are limited by internal and external factors such as positioning, channels, funds and personnel. As a professional demonstration base for transformation and upgrading of foreign trade, the base gradually introduces the concept of value chain and the overall supply chain management mode, and builds a world-class world shoe industry base integrating shoe manufacturing, marketing, design and brand innovation for local enterprises.

To this end, the Base, together with the Chamber of Commerce of Fujian Footwear Export Base, and together with Fujian Yuantong Intercontinental Supply Chain Management Co., Ltd., has built the e-commerce information platform of Putian National Footwear Demonstration Base - Huishoe.com to provide footwear enterprises with industry information, brand innovation support, product technology research and development, supply and demand business opportunities, e-commerce guidance, supply chain financing, talent information, import and export agents Exhibition information, enterprise informatization and other services.

According to the person in charge of Fujian Yuantong Intercontinental Supply Chain Management Co., Ltd., the functions of industry information, exhibition information, brand support, e-commerce guidance, supply and demand business opportunities have been rapidly developed since Huishoe.com. At the same time, the base has introduced two modes of "C2B joint procurement" and "looking for e-commerce" to solve the transformation and upgrading problems faced by enterprises, which provides strong support for shoe enterprises to develop their own brands. At present, the construction of modern supply chain public service platform is in the initial stage. The Chamber of Commerce will fully cooperate with technical partners to improve the publicity and promotion of platform construction, the declaration of member enterprises, and the work connection of platform operation.

Expand financing to solve enterprise loan problems

The smooth flow of funds, as a crucial link in the transformation and upgrading of enterprises, has hindered the determination and motivation of many enterprises in the transformation. "To make enterprises have confidence in transformation, financing problems must be solved". Under the order of the government, the base quickly understood the needs of enterprises, and successfully cooperated with Putian Branch of China Merchants Bank to carry out the security loan for small and micro enterprises.

It is reported that the cooperation with China Merchants Bank Putian Branch to implement the small and micro enterprise guarantee loan is a measure taken by Putian Foreign Trade and Economic Cooperation Bureau to benefit small and micro enterprises by timely grasping the country's new open innovation policy and the strong response of the society to this policy. At present, the work has been handed over to the base leading group office. The leader of the leading group is the vice mayor in charge of Putian Municipal Government, and the leaders in charge of 18 foreign-related departments in the city are members of the group. The large and authoritative team members have provided strong confidence for enterprises to solve financing loans. Next, the Base will fully invest in this work, increase its efforts on the basis of the original work, cooperate with the government to ensure that the support funds at all levels are in place in time, and cooperate with China Merchants Bank Putian Branch to confirm the specific list of credit loan enterprises, so as to handle loan procedures for enterprises in a timely manner.

According to the person in charge of the base, the base is planning to choose an appropriate place to build the exhibition center of Putian footwear self owned brand finished products, and the display products are mainly the latest style products provided by Putian self owned brand merchants. Products with independent research and development, innovative design, and green and functional materials will be given priority, focusing on Putian featured shoes and high value-added products. The base hopes to better cooperate with the sales work of Taobao Mall through the exhibition center, so that customers can see more reassuring displays of goods and promote customers to trade online. At the same time, it also provides a display window for Putian brand shoes, and a communication platform for all parts of the country to understand Putian footwear industry and business sales model.