Exclusive Interview With Yuan Bing: Viscap 2014 Spring Summer Series Creates A Mediterranean Style Of Fashion With Strong Colors.

　　 Korman The Viscap 2014 spring summer series takes "Malaga's seaside party" as its theme, and uses strong colors to create a "Mediterranean fashion style". Although Yuan Bing proposed the inspiration of the Spanish seashore and Flamingo dance, we actually saw more Italy brands in this season: DSquared2, Moschino, Blumarine, and the shadow of the American brand that likes to tell stories in Italy: Oscar de la Renta, Carolina Herrera... Yuan Bing does not shy away from these "borrowing". He thinks that the Chinese wind is a narrow market. European and American style is the fashion that modern society needs. Nowadays, Chinese consumers are pursuing luxury goods in Europe. Everyone wants to dress like big cards. This is business needs. Viscap is to help Chinese consumers realize their hopes. As a result, Viscap, a fast apparel brand with 650 stores across the country, needs to wear evening dress to satisfy consumers' desire to wear big names.

Reporter: can you introduce the style of this series?

Yuan Bing: the theme of this series is "Malaga's seaside party", which is the inspiration I got when traveling. The Mediterranean style, Spanish color and flamenco dance gave me this season's creative impulse. I used stripes, flowers and digital prints to enhance this style. I am very satisfied with this season. We really made the taste of spring and summer really come out.

Reporter: is this Mediterranean style too gorgeous for Chinese consumers?

Yuan Bing: now Chinese consumers like gorgeous things. They want to show their publicity personality by wearing them. Fan Bingbing, our spokesperson, is also very fond of colourful colors. She is very confident to wear these gorgeous colors. I hope my customers will have the same courage.

Reporter: is the design of VISCAP always started from the market?

Yuan Bing: that's it. Designer Entanglement, we want art on the one hand, and commercialization on the one hand. Of course, I want more consumers to buy my design, so I will think about its commercial value at the same time of artistic creation. There are 650 stores in our country. These show styles, consumers will buy some of them in the shop. We should give full consideration to the preferences of consumers.

Reporter: you also launched this season. Full dress Series.

Yuan Bing: Yes. We launched a concept of evening dress, a group of small evening gifts, which will be our 2014 spring summer new products. We have joined elements such as flamenco dance in Spain. Nowadays, Chinese consumers have the desire to dress better and make people feel more confident. Our series is to satisfy everyone's wishes.