Analysis Of Terminal Management Needs To Establish System

< p > < strong > 1, operation technology instruction and training < /strong > < /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > the franchisee < /a > must be trained according to the mature and easy-to-use mode of the leader, so as to master a complete set of operation management technology and management mode in the store.

But now Shenzhen's clothing brand enterprises, including well-known brands, do not have their own terminal management system and training team, such as trainers, supervisors, display workers, shop management manuals, etc. this brand is generally a problem that the terminal stores can't get enough sales, brand tension is not enough, the selling magnetism is not enough, the quality and ability of the guides are not enough, the running lists are widespread. This not only affects the sales volume of franchisees and brand enterprises, but more importantly, the brand value < a href= "//www.sjfzxm.com/news/index_c.asp" > word-of-mouth < /a > difficult to form, leading to the difficulty of upgrading the value of products, and ultimately affecting the profitability of enterprises.

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< p > < strong > 2, continuous assistance and guidance < /strong > /p >

< p > (1) brand enterprises appoint experienced supervisors to visit the franchisees regularly, do substantive support, correct the bad practices of the franchisees, guide and solve the operational problems on the spot.

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< p > (2) maintain effective communication between headquarters and franchisees.

For example, regular reports and information feedback, many brands now even have difficulty reporting regularly. This is the problem that franchisees have not received training and terminals have no management system and system.

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< p > (3) < a href= "//www.sjfzxm.com/news/index_c.asp" > Advertising > /a > and brand image support.

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< p > provide timely new products and new ways to improve performance.

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P > (4) help brand clothing stores to make business plans and improve business performance, and carry out effective market and business analysis.

Some enterprises currently use the POS system because of the non industry statistical characteristics, which results in the statistics, such as the categories, styles, code ratios, color ratios, regional differences, ranking, cumulative forecasts and other important data of products after sales. It is difficult for statistical analysis of these systems. These POS systems not only have little impact on the sales departments and production orders, but instead, the statistics department makes a thick report to the operators.

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