Clothing Promotion Across Two Warning Lines

The first is the warning line of opportunity. Clothing promotion must be well chosen. Promotion opportunity 。 For a long time, the Chinese people are very particular about the timing of the day, the right place and the people, which is the so-called timing problem. Whatever happens, they must be smooth and smooth.

Choose a good time to promote sales. Clothing promotion is also the same. Choosing a good time to promote sales is an important condition for sales promotion to be successful. If we do not pay attention to the rationality of the time, we may succeed in the opposite direction, but the probability of failure will be greater.

The second is the "warning line" of "degree". clothing Sales promotion must be handled in a way that can not be overdone. If the price of Clothing promotion is lower than the cost price, the more sales promotion, the more serious the loss will be.

The promotion time of clothing can not be too long. If the promotion of clothing as a long-term job, not only can not afford to shop, as consumers will feel tired, then the promotion of clothing sales has lost its meaning.

And excessive clothing sales promotion, but also in the Consumer A bad impression in your heart will tell you if there are any major problems in the product of this store, otherwise it will not be promoted all the time. Once the customer has such a psychological impact, it is very bad and very unfavorable for the clothing store.

The above is the two warning line that clothing sales promotion can not pass through, and friends who are ready to do or are making clothing promotions must be careful not to cross these two warning lines, or else they will lose more.

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Why did they get into such a well priced, cheap price? I asked them for their experience and found the key to the smooth sale. Now, how can we get into the best seller?

If you want to make a product, you have to understand it. What is the secret? "Understanding" is the secret. It allows you to take fewer detours and pay less tuition. This "understanding" contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and body characteristics of the customers. What is more important is to clean up the goods, and to train the eyes of a pair of goods.

Clothing comes out to give people a sense of beauty, good clothes can make people feel a kind of temperament and elegant or capable, and so on, this is the added value of clothing, this is not how much cost you can calculate. When selecting the goods, it will consider the fabric, texture, workmanship, brand, added value and other factors. If you think it is worth, you will enter. Sometimes fortune is better than a dozen yuan. Of course, such experience requires time and experience to accumulate.

At the same time, we should learn to listen to "listen", "see", "visit" and "check". On the one hand, we should listen to buyers' demand for color and style while listening to people's views on colors and styles. On the other hand, we should listen to people's views on colors and styles; look at the market situation inside and outside; two, watch fashion shows and clothing sales on TV, and three look at information in newspapers and periodicals; and "visit" is directly asking the wearers' sales sources of their clothing. Is there any way to quickly master these? Once we have grasped information, we will seize time and purchase.

As for the factors that should be taken into account in each purchase, the clothing market should have a grasp of the seasonal market: what new varieties, sales trends, social stocks, price rises, purchasing power and so on.