Promotion Plan Based On Customer Behavior Analysis

1. What is the main body of the customers? Because the supermarket opened on the day of Sunday, every housewife, office worker and student became the main customers of the supermarket on the day of opening, and these people are generally the main consumers and decision makers of instant noodles.

2. What kind of promotional forms are interested in target customers? Generally speaking, these customers are good at calculation, so they should be cautious in buying things to ensure that they buy the right products. So buying and buying gifts after first taste has certain attraction for them.

3. Target customers Shopping activities analysis: when supermarkets open, customers who get there are mostly in order to buy daily necessities that are lower than ordinary prices or have great sales promotion. But what kind of necessities and brand products they want to buy, they tend to hold on to the scene and compare them later, which means that these customers have potential purchase needs. Random purchase The possibility is very great.

At the same time, because it is necessary to buy necessities, the purchase volume will not be too large, especially for a new brand they think. At the same time, these target customers are relatively cautious because they are shopping, so they usually decide to shop at three stores.

Anyway, shopping is one thing. Shopping in supermarkets is also a good idea. Impulse shopping should make them feel value for money, but how to seize this part of the impulse shopping customers is very important, because customers generally have a blind mentality, always think that what others buy is definitely not wrong, so at the beginning of the activity, we should try to make it easier. Impulse shopping The customer generates purchase behavior, so that a chain effect can be generated, so that more customers can participate in the purchase activities.

In addition, like housewives, they generally master the financial power of their families. They often have to figure out how they spend their days. Whether they can satisfy their clients' psychological needs in terms of whether they can buy them or not is of great significance.

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1. is the visit period appropriate for customers?

2. do we have a correct understanding of the upcoming customers?

3. is there any problem with prior telephone or letter correspondence?

4. is there anyone who has the right to decide on this transaction?

5. are there any good reasons for visiting customers?

6. do we have to investigate all data as far as possible prior to this customer?

7. do our customers need our products now?

8. do our customers really have the right to purchase goods?

9. in order to use experience, are there any similar promotional experiences that are similar to those of our customers?

10. can we immediately give more than three advantages to the products we sell?

L1. can we reply immediately when Gu Rong asks for the products he sells?

12. is there any time to prepare for changing topics in response to possible changes in customers?

13. although customers have the intention to buy, but when a fashion can not be finally decided, is there any way to deal with it?

14. is there a first sentence when we are ready to meet customers?

15. can we fully explain the benefits of commodities to customers?

16. are there any objections raised by the customer, without any prior assumptions?

17. no matter whether there is any strong and unexpected objection, are we prepared to have a cool way to deal with it?

18. is there any practice to illustrate the method in order to improve the effectiveness of persuasion?