Product Men's Wear: Wechat Shopping Entry Effect Comparable To Juhuasuan

July 7th news According to the press, the online menswear brand participated in a 5 day brand sales event in WeChat's shopping entrance in June 17th, with a sales scale of more than 700 thousand yuan.

It is reported that product registration is through the original QQ online shopping system. Clap backstage display, product Li in the same period to participate in the activities of men's clothing brand in the forefront. Before WeChat opened the first level shopping entrance, some merchants participated in activities under the WeChat commercial bank's selected commodity channel, and sales were generally between tens of thousands to two hundred thousand yuan. With the deepening of Jingdong and Tencent cooperation, Jingdong is responsible for running WeChat shopping first level entry, but in June, the original QQ online shopping team could still be able to butt the WeChat end sales business of businesses.

Businesses feel that after WeChat launched a level shopping portal, traffic increased significantly during the activity, but the conversion rate also declined. Deng Youjun, founder of product, said: "the conversion rate of previous activities was around 7%, while in June it dropped to 3.5%. But the flow of WeChat shopping entrance is very stable, and the 5 day activities will have more stable traffic flow.

The premise of achieving good sales results is to attach importance to and cooperate with activities. According to the reporter's understanding, pin Li won't discount the promotional activities before, but this time he has made an appropriate discount. And through its own WeChat public account and other channels for drainage.

　　 Deng you Jun For WeChat, the meaning of future shopping entry is as important as Juhuasuan. "I personally feel good experience after shopping at WeChat, the shopping process is smooth, and the delivery is fast. Jingdong's future sale business must rely on mobile terminals. Moreover, many businessmen said that the sales effect of WeChat shopping portal brand channel is obviously better than that of Jingdong PC sale.

"Not only is WeChat convenient to pay, but an important advantage of WeChat's shopping entry is that it has similar characteristics to vip.com." Deng Youjun pointed out that the three modules of WeChat's shopping entrance include "new discovery", "brand" and "poly Hui". They all have special selling characteristics, and search function is more convenient for consumers to purchase. And in Taobao search, many times, search for a commodity appears 50 models, but the price is different, let consumers pay the energy to compare and judge.

"The demand for online shopping groups has changed, and low prices are no longer the most concerned factors for many consumers. In the WeChat shopping experience is good, as well as Jingdong endorsement, WeChat shopping entrance in the future there should be great potential for development. Deng Youjun said that consumer spending habits on WeChat shopping will also gradually develop.

However, because Jingdong's cooperation between WeChat is still in the running in period, many businesses are rather confused. According to sources, after July, businesses who want to participate in WeChat shopping entry activities must sign up through Jingdong POP platform system. During the June campaign, many businesses still came from the original QQ online shopping channel. Deng Youjun said that this adjustment will have an impact on the development of WeChat.

　　 it is reported This product has good business results in the flagship store of pat, and actively cooperated with QQ online shopping at WeChat end, so it can get better scheduling resources. But the product has not focused on the Jingdong POP platform, so the change of registration port may bring some influence. Deng Youjun disclosed that in the future, we will strengthen our business on Jingdong platform and enhance the ranking of Jingdong industry. "In the future, only if we do well in Jingdong, can we get good resources and location in WeChat shopping entrance."