Chinese Young Buyers No Longer Blindly Admire Luxury Goods.

Young consumers say no to Western brands.

According to Reuters, China

Italy's luxury brand Prada suffered its lowest level in nearly 26 months on Monday, with its share price dropping 5%.

Prada said last week that its profit in the first half of the year has been reduced by more than 20%.

Many of the original branches will be cancelled.

The report also pointed out that French luxury Louis Weedon said in July that the consumption of Chinese consumers in France and abroad was decreasing.

The young rich in China refuse to be in jewels, leaving the luxury brands at a loss.

Reported that GUCCI and Prada's disappointing earnings report, people worry that the West will not be able to provide sophisticated Chinese buyers with what they need.

Last week, representatives of the global fashion industry gathered in 2015 spring and summer Milan.

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On the glossy surface, these representatives have an obvious anxiety: worried that the powerful Chinese consumers who occupy the luxury goods and fashion sales 1/3 will live up to the expectations of the industry for their buyers and even start to reject the flaunt and flaunting western brands.

It is reported that the Chinese market is everyone's dream, but it has proved that it is more difficult than anyone expected.

China's luxury goods consumers are not only younger, demanding, but also knowledgeable.

If you are pretentious and do not communicate in your own way, you will have a hard time.

The British report said that Chinese consumers' taste for luxury goods was developing rapidly, exceeding the expectations of Western brand managers.

"If you are a small brand, everyone wants to buy it," said Owen Lenburg, an analyst at HSBC.

If you are a big brand, the more you sell, the less your uniqueness and luxury will be.

Rapidly moving towards low profile maturity

The United States says

It is heading for a trend.

Because of travel and Internet, they know how much money they should pay, and the price abroad is more suitable.

They also like big cards, but do not want to be deceived. They pursue a value for money atmosphere and start to take root.

Hongkong commentaries say that unlike the previous years of blind worship of famous brands, Chinese consumers are becoming more rational.

At present, many first-rate luxury brands have been abandoned by Chinese consumers, especially those of super high asset luxury core consumers.

China's luxury market is becoming rational. Luxury buyers are changing from the social elite to the middle class.

The commentary also pointed out that after years of luxury entering China, the consumption culture of local tyrants turned to a low-key, restrained, quality and conspicuous consumption culture after being exaggerated and precipitated, and the consumption of luxury goods rapidly matured.

The popularity and fashion of luxury brands have been strengthened.