What Are Taobao Businessmen Preparing For The Double 11?

With the "double 11" approaching, Taobao's business promotions are brewing, and Taobao models, Taobao artists and Taobao photographers closely related to promotional activities of businesses are saying "crazy!"

Men's buttons are much tied and fingers are painful.

In Linyi, Shandong, Lu ran was born in 1990 for two or three years.

As a model of wedding photography, he has been working as a Taobao model.

This year, many Taobao stores have chosen to prepare for the "double 11" ahead of schedule. In recent months, it was the busiest time for him to take photos of more than 80 sets of clothes one day.

Lu ran told reporters that he was an occasional chance to enter the Taobao model industry.

On one occasion, he went to his studio to play. Because he was short of male model, he temporarily replaced it. I didn't expect the result to be good. I began to pick up some modeling activities and gradually got on the right track.

At present, Lu has more than 10 fixed service customers, and he also took pictures of Taobao stores such as clothing, shoes, bags, accessories and so on.

As one of the few male models, Lu ran can receive more than 10 calls from Taobao stores every month, especially before the season and "double 11". "The general clothing class started shooting one or two months in advance, and it began to be busy at 8 o'clock in the morning until more than 6 o'clock in the evening.

Fortunately, this year's photo of "double 11" has been almost taken.

Lu ran said that the most exhausting day of the month was to make a costume for a Taobao store. From 2 p.m. to 6 p.m., he changed more than 80 clothes in 4 hours.

"When I came out of the studio, I was dizzy, my mind was blank, and I forgot where to go."

Lu ran said that he was most afraid of wearing more clothes with buttons. Taobao models changed their clothes quickly when they were filming. They changed more clothes and fasten their buttons.

"In fact, the income of Taobao men's model in Shandong is not high, and the average fee is between 15 and 20 yuan. If it is outside the province, it will generally reach 30 to 50 yuan."

Lu ran said, as a Taobao model, it does not need a very strong figure, as long as the standard is better than ordinary people, but even so, he is also very concerned about keeping shape, nothing to go to the gym to exercise.

Like male models, women's models are also busy.

Around 3 p.m., when the reporter contacted Xiaonan, a Taobao female model, she was taking a picture of her coat in a studio in the city.

"I've been very busy lately, and I still have no time to answer the phone when I take advantage of the gap between the photographers and the water."

Xiao Nan declined.

The photographer opens his eyes and takes pictures. He takes more than ten hours a day.

Da Yu is a photographer in a photography studio. Her studio has been engaged in Taobao product photography for 3 years. At this time of year, her studio is very busy.

Since the beginning of Taobao products, and now added personal portrait and other business, Da said that her studio has expanded from a few people to a dozen small companies now, and has also been doing the photography of Taobao products and models.

In autumn, Linyi's customers also take part in the "double 11", but compared with the operation of Taobao in the big cities, the local Taobao shopkeepers in Linyi still have a certain gap. In addition, the competition in the photographic industry is very intense, and the price of photography is very low. But even so, every time we go to the "double 11" period,

Still busy.

"Our customers also participate in the" double 11 ", mostly selling cars and tea sets.

Big autumn said that the annual season is the busiest. During the double 11 period, the store owners will prepare ahead of time, so it is normal for them to take more than ten hours a day. Sometimes they take pictures one day and return home without moving.

Art workers do not want to experience "double 11" and submit their resignations one month in advance.

It has been less than 1 years since I worked as an art worker in a Taobao store in downtown.

He told reporters that he plans to open his studio this year and has resigned 1 months ago. However, in order to prepare for the "double 11", the company is rather nervous, so he has to train the new company for the time being.

"The reason why I quit my job a month ago is that I don't want to go through a double 11 anymore. I'm really tired."

less than

The work of Taobao artists is mainly about web page design, beautification, shop promotion poster making, making photos of the articles into the pictures that need to be described in the baby's description, and designing the electronic leaflets.

"It sounds simple, but every step is very complicated."

Less than that, "for example, a picture, you have to consider its font, color, size, recomposition picture also need to consider whether it needs to be virtual, whether to cut, and whether to use filters and other steps.

Usually behind a picture is dozens of attempts, and most of the design process needs to sit in front of the computer.

In addition, the pformation of virtual creativity into real things needs to be integrated with operational ideas.

All design needs to integrate product or activity theme into one, and only one purpose is to attract customers.

"

A double 11 is really too tired. Last year, we had 4 art workers in our store, 1 months ahead of schedule, preparing for double 11, and even 4 days off a month, but the double 11 day was still busy all night.

Less than that, "this year, the company has recruited a group of art workers, and the number of artists has reached 10, but it is still busy.

From October this year, we have to work overtime every day, and we can get home by about 9 o'clock every night.