Sichuan Sells Far Less Than It Buys.

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Xiaobian network to introduce to you is the western region electricity supplier's current sales deficit, the development of electricity providers imbalance between the East and West.

This year, "double eleven", Tmall has created a myth with a turnover of more than 57 billion 100 million yuan. But behind the "online shopping Carnival", the imbalance between the purchase and sale of electricity in the western region is still outstanding.

E-commerce under the label of "regardless of region" actually shows strong regional differences.

The "2014 Western electricity supplier development observation report" released in Chengdu earlier this month pointed out that despite the strong development momentum, the electricity supplier industry in the western region is still dominated by consumption, showing a deficit in consumption and sales. At the same time, there is a "hot and cold" situation between the East and West, between the western provinces, cities and provinces, and within the provinces and municipalities.

All these phenomena indicate that the development of electricity providers in the western region still needs to "break through many sides".

Buy less and sell less.

Western electricity providers are buying and selling deficits.

Tmall's "double eleven" data show that consumers in Sichuan bought a total of 5 million 869 thousand orders, but Sichuan's electricity supplier sellers only sold 1 million 554 thousand orders - far less than they bought.

In the "double eleven" consumption list released by Tmall, Sichuan ranks sixth in the country with consumption of more than 2 billion yuan, and is the only western province in the top ten provinces of the country. In terms of consumption, Chengdu Shuangliu County ranks fifth in the whole country, and Pixian, Dujiangyan and other counties and cities are among the top 100 in the country.

But in terms of sales, only one of the top twenty shops in single store sales is only a friend of a Sichuan company, and the rest of the shops are located in the East.

Clothing, shoes, hats, IT, electrical appliances and other popular categories on the list of sales, almost can not see Sichuan and even the western enterprises.

The "2014 Western electricity supplier development observation report" released in Chengdu earlier this month called such a phenomenon "deficit in purchase and sale": in the national online shopping pattern, the surplus area appeared in Guangdong, Zhejiang, Shanghai, Beijing, Fujian and other places.

The biggest surplus is Guangdong Province, which consums 1 yuan outside the province and sells 3.4 yuan to the outside of the province, while the western region is almost all deficit area. The largest deficit is Gansu, which has 1 yuan from outside the province, but 17 yuan is spent outside the province.

The report was completed by the Sichuan daily, Sichuan Expo, Southwestern University of Finance and Economics and the Sichuan group of the wave group.

The research group believes that the consumption of e-commerce in the west is larger than that of sales, and it is a typical consumption driven area.

Shuai Qinghong, director of the Internet Finance and payment Research Institute of Southwestern University of Finance and Economics, told reporters that the main electricity supplier platforms in China are located in the coastal area, which objectively leads to the western region forming a pattern of "buy more, sell less".

At the same time, the "purchase and sale deficit" also reflects the lack of marketable e-commerce products in the western region, and the related supporting bases such as logistics, warehousing and operation talents are relatively weak.

Data "extreme" reflects the development of electricity providers "cold and hot uneven"

The research group, based on the number of sales and sales volume of Tmall mall in August 2014, found that there was a "very poor" data between the coastal and western regions, between the western provinces and municipalities, as well as within the provinces and municipalities, indicating that there existed "cold and hot uneven" situations in the development of e-commerce from the whole country to the West.

Data show that Sichuan sellers in the western part of Tmall mall accounted for 44% and 48.6% of the sales volume respectively, ranking the first place in the western region. Not only did they throw away second of them, but compared with the last Tibet, the number of sales and sales was 88.25 times and 418.14 times that of Tibet.

However, compared with the more developed provinces, the sales volume of Sichuan sellers is only the same as that of coastal cities, or even less than 18% of Shenzhen's.

In coastal areas, the development of e-commerce between cities and counties is relatively balanced.

Ali Research Institute in 2013, China's urban e-commerce development index report shows that in 2013, there were 11 cities in Zhejiang, including 11 in Jiangsu and 10 in Guangdong.

In 2013, the total volume of e-commerce pactions in China was close to 10 trillion and 300 billion yuan.

The research group believes that although the growth rate of the electricity supplier industry will slow down in the next few years, the western region still has "explosive space", especially with the flow of capital, technology, information and industries from east to west, and from the provincial capital to the two or three tier cities.

Platform strategy

Differentiation path

Many people in the industry believe that the western traditional enterprises are constantly changing their consciousness, and the Jingdong and Ali are paying attention to the rural e-commerce, and the development space of the Western business industry is great.

But the western region wants to share the "business bonus", we must have platform advantages, enterprises can be based on their own strength, or the use of existing e-commerce platform promotion.

Build or build an electronic business platform to boost sales of e-commerce.

Zeng Yan, President of the century, who is engaged in electricity supplier service, thinks that Ali, Jingdong, vip.com, suning.com and other large e-commerce platforms emphasize the consumption ability of Sichuan area, but the resources they can provide can leveraging the growth of Sichuan enterprises' sales volume are not enough.

However, after several years of cultivation, the "jungle rule" of the domestic electricity supplier industry has been formed. The Western self built e-commerce platform is not easy, and it needs to take the road of differentiated development.

Shuai Qinghong believes that there are two modes for the development of the Western Electric Business Platform: first, the use of the existing large-scale platform to open up the "western characteristic Museum", to provide personalized and personalized services, to build a circulation bridge for the characteristic agricultural products to enter the city and industrial products to the countryside; two, to aim at the vertical electricity supplier, to create a complete industrial chain in the Western electricity market, and to plan the strategic layout and tactical coordination of the two markets under the online and offline lines, so as to create a better business mode and market mode for the enterprises.

"The advantages of Zhejiang and Shenzhen's e-commerce platform can hardly be duplicated. Western enterprises should start from the professional category and win by differentiation."

Shuai Qinghong believes that the characteristics of farm tourism, agricultural and local products, Chinese herbal medicine industry chain and other vertical electric providers, as well as regionalized and characteristic service providers, is the western region.

The way of future development.

At the same time, the environment of the Western electricity supplier industry needs to be further improved, including standardizing the market order, giving support to infrastructure, personnel training and capital.