Assessment Techniques Of Clothing Market Capacity

Evaluating the market capacity of the target regional market is one of the basic tasks of site selection. A more accurate assessment of market capacity will help dealers make reasonable location decisions. Because of the different means and analytical methods, the assessment of market capacity can be divided into two categories: qualitative assessment and quantitative assessment.

Qualitative prediction method is based on experience and qualitative analysis of the corner, for the development trend of the object and state prediction method.

This method has wide application scope, low cost and time consuming.

The disadvantage is that it is influenced by the subjective factors of the predictors, and it is difficult to provide accurate data as a statistical prediction value.

The commonly used qualitative prediction methods are collective to break method and reference method.

As a matter of fact, the competition between garment brands in the market is a complex dynamic game process, which contains many uncertain factors. If qualitative research can fully understand the development process of the industry, understand the industry chain status, understand the opportunities and prospects of the industry, and combine the current market conditions to make future market forecasts.

Such prediction is more scientific than simple data prediction.

1)

This method combines the views and forecast results of the sales executives and the statistical models together to form a collective forecast of market capacity, which is mainly applied to the prediction of the development period of new products and the medium and long term prediction of the public development.

Although it is based on personal experience and not as convincing as statistics, but because sales personnel are familiar with the market, the sales manager's rich experience and keen intuition predict the market, which makes up for the lack of statistical data.

In the specific operation, each participating person can predict the sales value, the most probable value and the minimum value of the next year separately, and put forward written opinions, and calculate the probability value of different personnel by the management department, and then calculate the average sales forecast value accordingly.

2) reference method

Through a variety of channels to understand the existing market and its own brand similar brand management status, as a decision basis for the location of this brand, this method has the advantages of direct and convenient.

Quantitative prediction method is based on historical and current statistical data, and applies mathematical methods to predict the development and trend of prediction objects.

The quantitative capacity assessment for a certain area can be used for the decision of speed and quantity of terminal placement.

There are many methods for quantitative prediction, such as simple average method, moving average method, weighted moving average method, exponential smoothing method, single linear regression method and so on.

Quantitative prediction is a model constructed by various variables to represent the relationship between demand and variables.