By The End Of The Year, The Performance Of Stores Was Sprint To Meet The Standard Strategy.
Every job can be truly successful only if it is measured and planned accurately.
Here, an dream is going to share and discuss with friends at the year-end store sales rush.
There must be four major market analyses before the end of the year.
1. to analyze and estimate the reasons for the completion of the annual sales tasks of all the stores.
2. analyze and estimate the current main sales promotion methods and sales status of the closest competitors.
3. analyze and estimate whether or not there will be any large-scale activities in the area or shopping mall before the store, and whether there is any requirement for the sales of their own stores.
4. analyze the proportion of products sold in their own categories and find their core selling products and unsalable products.
The above analysis, preferably with
store
Store manager, some of the salespeople communicate with each other. Through market analysis, we can make a comprehensive analysis of their year-end situation. Through analysis, we can know the basic direction and strategy of the year-end sprint, that is to draw four conclusions:
At the end of 1.
task
How big is the gap? Is there a possibility of 100% completion? What support do we need to complete if 100%?
2. we compete with the main players.
Opponent
How to deal with it and how to avoid it is a way to win the competition.
3. what can our partners store do for us, how we borrow their resources, or what he needs us to do for them?
4. what are our key products, whether our key products can make greater contribution to sales, and whether we have ways to promote sales of our slow-moving products.
On the basis of the four conclusions, the sales manager also needs to do a study and understanding, that is, what specific policies, support and activities are required at the year-end sprint, and the sales managers must fully grasp the year-end resources of the company.
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