Intelligent Equipment Is More Popular In Outdoor Sports.

Following the launch of ISPO's first running area last year, the 2015 Asian outdoor exhibition continued to launch a running area, covering an area of 730 square meters, which is 2 times the size of 2014. In the expansion of the running special field, apart from a lot of running equipment, there is also a seemingly unremarkable but active part of the sharing area. According to industry analysis, the most conservative estimate is that over 50% of all citizens in 2014 insist on regular exercise. From another dimension, running software "NIKE+" has 18 million users worldwide. In 2013, the global growth rate was 130%, and China's growth rate was nearly 258%. The downloading of "Nike+" APP increased from 570 thousand in 2012 to 2 million 580 thousand in 2013, an increase of 350%. The newly rising and active two years registered users plus APP users have reached the 1 million level.

"Obviously, running and skiing can be felt this year. brand Increased. " Chen Guohua, the outdoor official in Dujia, said that in the running area, the trend of intelligent equipment in outdoor equipment can be clearly perceived. "This means that running starts to break away from sports and leisure areas, and becomes a market segment of outdoor sports, and begins to emphasize intelligent devices." He also said that the enthusiasm of China to bid for the 2022 Winter Olympic Games was also directly reflected in the exhibition.

In addition to smart bracelet, the exhibition also appeared smart hat. From appearance, Smart hat It is very similar to the ordinary visor, but when the user wears a hat, it can monitor in real time. The user can see many information about his heart rate, pace, calories consumed and walking mileage during the movement.

Ding Siquan, chairman of running, said that the explosive growth of the domestic running market in recent two years has made the professional running goods brands both at home and abroad begin to enter the market. Data show that the number of runners in the United States increased by about 12%, while China's growth rate reached 59%-60%. "As an early development professional running equipment manufacturers, in the area and other equipment can be concentrated display, easy to run enthusiasts in-depth understanding. Clothes & Accessories The equipment also enables exhibitors to understand the public's demand for products.