Would You Like To Pay For The $800 Sports Pants?

The price of sports pants is more and more amazing.

Mr.Porter and Ssense, the high-end clothing business, already have a special category of sports pants.

Among them, there are 43 pairs of sports pants on sale on Mr.Porter, and ten of them are over 820 dollars.

The trend was sudden, and it was staggering.

"Even three years ago this phenomenon was unbelievable, but now everyone is buying it positively," said Marshal Cohen Cohen, a fashion analyst at NPD Group, a market research firm.

Because I can't afford it, what I care most about is what's wrong with a $800 sports pants.

In fact, there is no earthshaking difference.

According to fashion reporter Marc Bain, they are just more comfortable and more detail oriented.

For example, the left Haider Ackermann sports pants in the above picture have a crotch, tapered on the ankles, a little different from the sports pants.

For example, the details of the middle Balmain at the knee indicate that it is obviously affected by locomotive pants.

The Lavin fabric is characterized by a mixture of cotton and polyamide, textures and unusual sports pants.

It adds some sense of fashion.

Of course, one of the main characteristics of high-end sports pants is that what materials can be used, from Merino wool to viscose cotton wool Terry, and silk and so on. Oh, Berluti has 1740 dollars worth of cashmere sports pants, the material is even more advanced.

In general, no matter from material to appearance or texture, it is still "sports pants"!

Well, cashmere is more expensive, but what about those cotton sports pants that are so expensive? This is certainly related to the pricing of brands and retailers.

But the following reasons are probably more important: first, although it seems to be pure cotton, the fabric of advanced sports pants is even more expensive.

Apart from the fact that they are indeed of better quality, it is also because the number of high-end garments is relatively small, and hundreds of articles are produced at the most. Thus, large-scale production can not be formed, and the cost is greatly improved.

The other is the value of "design", that is to say, even though materials and labor cost US $one hundred, its design will cost 2 to 2.5 times its cost price instantly.

Then, after the retailer's hand, the price doubled 2.5 times.

The $100 pants became $625.

Of course, the brand positioning of luxury goods also occupies a major factor.

This means

The high-end market is approaching its peak.

But you will find that although men, women, old and young are immersed in the soft and elastic touch of sports pants, the most active consumption is men.

In fact, 800 dollar sports pants are the portrayal of male fashion nowadays.

It reflects men's attitude towards changing clothing.

In recent years, there has been a trend of "sports and leisure" among male white-collar workers. Clothes that originally only appeared in gyms are increasingly entering offices.

In particular, fashion brands are increasingly getting on the streets.

The influence of street breeze combines elements of surfing, skateboarding, hip-hop and urban culture.

Sports pants are a notable feature of them.

As a result, the final result is from Christopher Raeburn to Givenchy, and they are all in love with sports pants.

On the contrary, these things are very market.

Men are very interested in this trend, and from Kanye West, Jude Law to Victor Cruz, all kinds of big stars also love high-end sports pants.

So retailers are increasingly fighting the idea of the market.

Cohen even predicted that it would gradually threaten the market of high-end jeans.

According to Cohen, the consumer group of high-end jeans and sports pants is highly coincident as a daily dress.

But it's obviously more comfortable than it.

A survey shows that wearing a 800 dollar sports pants will make you look richer and stronger.