Zhang Jindong: Retail Spanformation Difficult Positioning Choice

Last year when he came to Beijing to participate in the "two sessions", Zhang Jindong stressed that no matter becoming a pioneer or a martyr, Suning spanformation can give other retailers a lesson. At that time, Zhang Jindong had strong feelings and resolutely strong points. This year's Zhang Jindong is full of vigor and vitality. Behind this is the spanformation of Suning, which has seen a total of 109 billion 116 million yuan in 2014, an increase of 3.63% compared with the same period last year, and the net profit attributable to shareholders of listed companies was 861 million yuan, an increase of 131.53% over the same period last year, and the first three quarters of the decline.

2014 is the strategic implementation year of Suning's Internet spanformation and the year of Suning's Internet spanformation. Suning's delivery speed is faster and faster, Suning sells more and more things, Suning's service is more intimate, Suning is getting younger and younger.

　　 Zhang Jindong He said that these changes did not come out of Duang, but insisted on the spanformation over the years. Transformation is painful. Zhang Jindong admitted that in the past two years, the outside world did not understand Su Ning's spanformation, and he was most anxious when he criticized that Suning had no Internet genes.

Suning is the first retailer to embrace the Internet and promote O2O. In a sense, Suning has completed the original message from the former prime minister - Suning is more than WAL-MART. Today, Suning is not only an enterprise that provides products around consumers, but also a comprehensive enterprise that provides consumers with all kinds of products, supply chains and financial services.

Zhang Jindong said, "for Suning's development, Suning wants to thank the pioneers of China's Internet, such as Ali, Yan Hong (Robin Li) and Hua Teng (Ma Huateng). In the past, the Internet was subversive and replaced. Now it is win-win and permeating and merging. This cooperation already exists. We invest lots of advertisements in Baidu every year, and we are also selling Lei Jun's products. I think this cooperation is inevitable and the market must be integrated. "

　　 Suning In the process of spanformation, it also suffered a lot and encountered some problems. Now many traditional retail enterprises are in spanition. Combined with the road of Suning, Zhang Jindong thinks that the spanformation of traditional retail enterprises should consider four aspects: first, whether to do online retail or platform, because retailers are completely different from the platform of providing public services; secondly, whether to focus on all kinds of products or to focus on some products; thirdly, how to penetrate the market is from the region. Middle market It's still a match on the line; the last more challenging question is whether the Internet is focused on mobile interconnection or PC, which is actually two different marketing models.

Zhang Jindong's voice is much brighter than ever this year. Zhang Jindong said with laughter, "now that there's big data, it's all right to speak with the data, so you don't need to use your voice to talk so much, so your voice is fine.

Zhang Jindong admitted that data mining is an important factor in suing's real spanformation around the Internet, which is truly able to maintain sustained growth of the company. One of the most important problems of commodities is not to form a single product competition through big data, but Lei Jun really grasped the thinking of the Internet and mastered the personality of consumers and achieved success. Suning has built up a data network through several big cloud members, such as members, customers, supply chain, logistics cloud, retail cloud and so on.