The Era Of Electricity Supplier "Small Fast Production" Clothing Talent Demand

A few days ago, Su Baoyan, deputy director of the China Textile Industry Federation's brand work office, said in the "2015 high-end forum on transformation and upgrading of China's garment industry" revealed that 2014 of clothing online shopping transactions reached 615 billion 300 million yuan, an increase of 41.48% over the same period last year. Corresponding to the above growth, last year, the number of retail sales of clothing products of all the major retail enterprises in China increased by only 1% over the same period last year, and the retail sales of clothing commodities in the wholesale market increased by 7.76% over the same period last year.

Since 2010, China's garment industry has entered a period of adjustment and transformation. Now the costumes of the apparel industry in international competition are basically no longer available. Facing the booming e-commerce market, traditional garment enterprises are actively transforming. Offline stores have always been the main channel for clothing sales, and the rise of electricity providers has made clothing the most popular category in online shopping, and it also impacts sales of physical stores. In the era of e-commerce brand development, many Service enterprises Taking "online" development as a life-saving straw for enterprises, the clothing electricity supplier has explode in recent years.

Dean of Hongkong Fashion Institute Billy Chow It said that with the continuous transformation and upgrading of the garment industry, many enterprises have turned their sights on the platform of e-commerce. However, the traditional service industry Batch production After entering the e-commerce ecosystem, the production mode has some problems of "acclimatization", such as the lack of accurate consumer demand capture capabilities, the rapid refurbishment of clothing styles and so on. Thus, in the e-commerce platform for clothing operators to put forward more and more requirements, clothing enterprises to go farther in the electronic business platform, to achieve real transformation and upgrading, accelerate training to adapt to "small fast production" clothing talent has become a top priority.

As the cradle of Chinese clothing talents, Hongkong garment college has, in recent years, based on the development trend of market talents, has implanted new courses related to e-commerce and other related courses in the course of clothing design students, so that students can enhance their ability of capturing time, style and design ability, and grasp the knowledge of e-commerce based on the understanding of clothing design, in order to better adapt to the "small production" demand of clothing business enterprises. According to President Zhou Shikang, the Institute will set up a special clothing e-commerce course in 2015 to cultivate more professional and high-quality clothing business talents for the industry.

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Sales of outdoor products were released in 2014, according to figures. Last year, sales of outdoor products increased significantly compared with 2013, with an average price of 488 yuan per passenger. In addition, the data also show that shoes occupy most of the sales share in outdoor products.

The data show that outdoor shoes occupy a large share of sales, consumers pay more attention to the comfort of their feet while outdoor sports, and show diversity in brand choice. Excellent shopping lists the top ten outdoor sports brands. Among them, Carter brand men shoes top the list, and brands such as Mai le and loesfus are also sold well. From the chosen crowd, most outdoor sports shoes and clothes are mainly men, so men are the main consumer groups in outdoor sporting goods.

It is understood that the annual growth rate of outdoor products market has exceeded 47% in recent ten years, and the total retail sales of domestic outdoor products exceeded 10 billion yuan in 2014. Outdoor sports have become an important part of urban life. In the face of strong working pressure, people often want to go out and contact nature, relax and relieve stress.