Chinese Consumers Have Huge Purchasing Power.

The number of Chinese tourists who are known as "local tyrants" has outperformed the number of domestic tourists for the first time. But what we are talking about here is not to buy toilet seats in Japan. "2014 China high-end travel market report" said, 89% high-end tourists said they would buy luxury goods overseas, of which the highest proportion of cosmetics, and more and more Chinese middle class like to go abroad to spend.

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According to the latest report released by the Bank of America Merrill Lynch, by 2019, the number of Chinese outbound travelers will reach 174 million, and the cost of the Chinese people will reach 2640 billion billion. In the next five years, outbound tourists will be concentrated in the age of 25-34.

How much can they buy?

According to the State Tourism Department, in California alone, in 2013, Chinese tourists contributed $1 billion 900 million in total consumption. Last year, mainland tourists bought 47% luxuries.

In the seven days of spring this year, the number of people entering and leaving the Hongqiao airport in Shanghai reached 366 thousand, which is 40.9% higher than that of last year.

Compared with 2013, the number of mainland tourists is more than 100 million.

South Korea, Thailand and Japan are three favorite places for Chinese people to go.

The news you have heard lately is probably that Japanese rice cookers, toilet seats and digital products are being robbed, and luxury goods are no exception.

During the Spring Festival this year, Tokyo's duty-free sales in Ginza doubled three times, while in South Korea, 80 million mainland tourists flocked to Seoul.

If you have been there, you will see that the shopping guide of Seoul shopping mall is dressed in China.

And provide Chinese services to attract Chinese tourists.

Thailand is also the destination for many mainland tourists. It attracts tourists from diverse experience luxury goods.

During the Spring Festival, the number of visitors actually reached 690 thousand, exceeding the estimated number of 30%.

According to the data released by the National Tourism Administration, seven of the ten most popular tourists in China are from Asia, which are very important.

Meanwhile, during the Spring Festival this year, the number of mainland tourists who went shopping in Hongkong even appeared negative growth for the first time in nearly 20 years. Last year, the growth rate was 13.7%, and the tourism and luxury business environment in Hong Kong had suffered an unprecedented "freezing period".

In contrast, 450 thousand mainland tourists went to Japan during the Spring Festival, contributing 112 billion 500 million yen (about 60 billion yuan).

Japan and South Korea's relaxation of the visa policy on the mainland, the appreciation of the RMB exchange rate, the continuous improvement of overseas tourism, and the accumulation of national wealth, the middle class's growing demand for consumer quality is the reason.