Chongqing Speeds Up Internal And External Convection In Exhibition Enterprises

Liu Songping, President of Guangdong Association of exhibition and exhibition enterprises, said in an interview with a Commercial Daily reporter that Chongqing is the preferred city for the exhibition industry to enter the west, and has a good industrial base and consumer groups. In terms of how to develop the brand of the exhibition, Chongqing's mice enterprises have multiple paths to choose from.

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It seems that on the one hand, the introduction of brand exhibition can be settled.

More in-depth cooperation can be carried out by two enterprises, and the advanced exhibition experience of the coastal and overseas exhibition enterprises can be introduced into the local development and growth.

Liu Songping suggested that local convention and exhibition enterprises and foreign exhibitions

You can take the responsibility of one side and take the initiative to integrate your resources. "Enterprises must have an open mind and don't worry about" wolf coming, "they will eat their resources.

Zhang Chao, an expert in the China Council for the promotion of international trade, said in an interview with a Commercial Daily reporter that most industries had professional exhibitions, but a brand should not be built out of thin air. It needed local industrial foundation and combined with local characteristics.

For example, Beijing and Shanghai have the highest level of industrial manufacturing and design in the country. They have intensive high-end industries and multinational enterprises. Their exhibitions are more internationalized, more famous, and will have more high-level enterprises to participate. In turn, they will also promote the development of these industries.

According to Zhang Chao, data statistics show that 70% of the world's high-end brand exhibitions are in Germany. Besides Frankfurt, there are many other kinds of high-level professional exhibitions in other small cities, which are based on their own industrial foundation.

So we say that every city has its own characteristics, each characteristic has the opportunity to make its own brand.

"It is not easy to achieve people without me, so it is very important to develop new industries, and the exhibition of new technologies, new materials and new fields also has great potential."

Zhang Chao suggested that in the process of brand building, we should also try our best to identify allies and objects with the help of all parties, and do enough in publicity and promotion.

The exhibition center will also provide basic information on local projects to assist the organizers in conducting market research, coordinate the local government departments in Chongqing to participate in exhibition services, jointly bid for the forums or events, and provide local media publicity, traffic organization, professional audience late stage exhibition services, etc.

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In fact, in recent years, Donghua University has been actively laying out relevant work.

东华大学出版社借助“丝路服饰与文化交流数字出版平台建设”，先后承担多项国家级和省部级出版项目，包括2项国家出版基金项目(“敦煌丝绸艺术全集”和“中国北方古代少数民族服饰研究”)、1项2015新闻出版改革发展项目库项目(“丝路服饰与文化交流”)、1项上海高校服务国家重大战略工程项目(“丝绸之路染织绣服饰考察报告(新疆段)”)以及多项上海市文化基金项目(“中国纺织通史”和“丝绸之路沿线民族服饰研究(唐代)”等等，并先后出版《西域异服：丝绸之路出土古代服饰复原研究》《丝绸之路•设计与文化》《丝绸之路•图像与历史》《中国染织服饰史文献导读》《中国染织服饰史图像导读》等一系列紧扣“丝路服饰文化交流”主题的优秀出版物，形成了具有东华纺织服装特色、紧扣“一带一路”时代主题的研究出版方向。

"Textile and clothing research and Publishing Forum", "one area, one cultural exchange and professional publication", invited 50 experts from textile and clothing industry experts from Donghua University, Beijing Institute Of Fashion Technology, Jiangnan University, Soochow University, four State University, and 35 national colleges and universities to conduct in-depth exchanges on how to protect silk cultural heritage, promote traditional silk culture, promote cultural exchanges between East and West, and promote "one road, one area" construction.

Experts from the silk culture began to discuss the origin of mulberry silk culture in China, the dissemination of silk as a valuable Oriental commodity to overseas, the exchange of silk and clothing culture between the East and the west, and the important role played by this process in the emergence, development and prosperity of the silk road.

Experts have said that through the silk and silk culture, China and other countries in the world have established the "Silk Road".

This is a road of peace, sharing and win-win.

The protection of silk cultural heritage and the promotion of traditional silk culture are an important part of the construction of "one belt and one road".

The historical and cultural allusions of the Silk Road culture will inspire and encourage the realization of the "Chinese dream".

In this publication forum, a series of books on Silk Road clothing culture exchange research published by Donghua University press have attracted the attention of journalists.

Among them, the multi volume "Dunhuang silk art collection" edited by Zhao Feng, the curator of the Chinese Silk Museum and the part-time professor of Donghua University, is a key publication project of the national "11th Five-Year". Through the cooperation with many museums in China and abroad, the first systematic, comprehensive and scientific collation and study of the textile and art works of silk, which were unearthed from the Mogao Grottoes, filled the blanks of Dunhuang studies in silk research, and made people feel the profound and visual impact of the Silk Road clothing culture.

From the director of the Turpan Institute of dyeing and weaving in Dunhuang, Turpan, and Professor Bao Mingxin, Professor of Donghua University, the multi volume "Research on the costumes of ancient ethnic minorities in northern China" was conducted through in-depth research and systematic description of the Hun, Xianbei, Uighur, Qidan, Tubo, Dang Xiang, nu Zhen and Mongolian costume, which had special significance in Chinese history. It reproduced the splendid dress culture of the minority nationalities along the "Silk Road". It is of great value to study the economic culture, science and technology, cultural exchange and heritage protection along the silk road.

At this Publishing Forum, the press and publishing center of Donghua University press was founded.

As one of the first 12 Shanghai academic (Professional) publishing centers, the textile and clothing research and publishing center has become a topic of concern for journalists to bring the advantages of traditional disciplines of Donghua University into full play, and to promote publishing houses from the source to enhance the sustainable development ability of the dominant publishing field, the dominant professional teams and the high level projects.