Li Yifeng, Who Signed Twenty Million Fans By Tiger

In the face of the Chinese market that has not yet won fame, tiger seems to have no need to worry about this.

Not all luxury brands will passively wait for young people to mature. They are changing for young people.

The watch brand TAG Heuer (tiger heuya) announced that young Chinese star Li Yifeng became the brand new spokesperson.

Although it is the fifth largest brand of luxury watches in the world, and even the first place in Korea, LVMH's tigers are not so famous in China.

In April, the brand signed Gloria Tang, a popular Chinese singer, and attracted some young people's attention.

The signing of Li Yifeng, one of the world's most popular "little fresh meat", raised a number of topics on the new media platform.

The intention of the brand to promote publicity with the help of fans is coming out.

If you look at micro-blog, which has more than twenty million fans, Li Yifeng will find that he has brought a good public opinion to the brand. Many netizens have sent messages to evaluate the brand. They didn't even know the brand pronunciation of tiger Heuer before.

Today, there are three leading groups in the luxury watch industry.

As a specialized watch group, Swatch, Omega, Tissot, Longines and other brands take the absolute advantage. The watch type is biased towards the middle and upper class of sports fashion.

The peak group includes high-end luxury watch brands, such as Cartire, Van Cleef & Arpels and so on.

Jaeger Le Coulter and others enjoy higher popularity and popularity in China.

The LVMH group, which is owned by Tiger Heuer, has always dominated leather goods and clothing, and does not take much advantage in the watch industry.

In addition, the luxury industry is in the doldrums. Many brands are conducting large-scale discount promotions to stimulate purchases. Young consumers with low consumption levels are also now included in the brand consumer group.

"Younger" has become a popular new strategy.

Tiger's latest spokesperson is 90.

But do these young consumers really have the luxury of buying luxury watches?

Li Fengling, director of marketing in Greater China, told reporters that because of the technology and material of Tigo Hoya, all of which came from the brand's own technology, there is still room for adjustment in terms of cost. In the future, products that are relatively cheap will be introduced.

At the same time, in order to adapt to the younger age, tiger's almost new media as the means of publicity, by ensuring the presence and participation of the spokesperson's public relations activities, the brand new media platforms such as micro-blog, WeChat and so on.

At present, the brand is still committed to the promotion of popularity.

In April, singer Gloria Tang was announced as the global spokesperson; another May spokesperson, NBA star Jeremy Lin, took part in promotional activities in Beijing; in July, he signed Li Yifeng, a recent hot TV drama and movie.