What Is The Net Profit Gap Of Semir? 500 Million

Two brands of local brands

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After ten years of competition, the net profit has dropped by 500 million yuan due to different brand development strategies.

According to the latest report released by the two major brands in the first half of the year, the net profit of the United States fell by 152.98% compared with the same period last year, and Semir's net profit increased by 22.94% over the same period last year.

In the eyes of the United States and the United States, franchisees have become an important factor to drag down their performance, but they are actually tired of the development of multi brand strategy in the United States in recent years.

In the two companies' earnings reports, the US bond net profit plunged to negative numbers this year, -9476.02 million yuan, and Semir net profit was 423 million yuan.

By the time of the press release, the shares were priced at 7.79 yuan per share and Semir was 22 yuan / share.

For this decline in performance, the United States believes that although direct sales revenue to achieve positive growth, but

Channel management adjustment lagged behind the direct channel, which has become an important factor affecting the company's first half performance.

In the US bond financial report, although the main business revenue increased by 5.09% over the same period, the number of franchisees fell by 20.51%.

On gross margin, Direct stores fell 2.41% by a year ago, and the franchisee plunged 28.02%.

The US side said that the decline in the futures quota of franchisees led to a sharp drop in revenue from franchisees.

Mei bang and Semir are China's Wenzhou.

Brand names have been competing with each other for ten years because of their similar positioning.

At the beginning, the United States has always been the leader in the industry.

In 2003, the United States invited Jay Chou to endorse the "unusual way", which brought a huge increase in performance. At the same time, it also opened up a large number of Chinese casual wear brands.

But the two sub brands of the two companies have become the key to reversing the situation - ME&CITY, a high-end city brand, and Semir's Barbara.

In 2008, the United States launched the high-end city brand ME&CITY, not only in 2009, using all the direct business mode, and the store has more than 500 square meters of stores, and also called "jailbreak" actor Wentworth Miller as spokesperson.

However, high investment has not brought high output, and the United States, which has always been targeted at fashion and low price, has not been bought by consumers after the introduction of high-end secondary cards.

ME&CITY due to poor performance led to the closure of busy lots of shops.

ME&CITY evacuated Wangfujing in Beijing in 2014, and the 2000 square meter store in Huaihailu Road, Shanghai, was also closed in 2012.

Unlike Semir's choice, Semir seized the opportunity of children's wear and created it in 2002.

Brand Barbara.

In 2005, sales of Barbara amounted to 300 million yuan, but in the first half of this year, turnover reached 1 billion 424 million yuan, occupying the vast majority of the 1 billion 902 million yuan of main business.

Since then, the United States has also introduced the brand of children's wear, but it has not played a significant role at present.

Now, the two companies have new moves.

Semir chose to focus on children's clothing, and jointly invest with some employees of the company to set up the Shanghai Macal children's dress Limited by Share Ltd, setting up a new children's wear brand named Macal, who is 2-6 years old.

Unlike Semir's focus on the development of children's clothing, the United States has begun to explore the pition Internet.

In July this year, the US fundraising fund raised 9 billion yuan to pform the Internet to build the "intelligent manufacturing" industry supply chain platform, O2O all channel platform construction, and the Internet big data cloud platform core project.