Jeanne, The Underwear Manufacturer, Will Be Listed In Hongkong. The Strategic Focus Is On Design And Production.

Making seamless

Jeanne, a start-up manufacturer, released the global launch.

Papers.

The document shows that the company will be listed in Hong Kong in October 8th.

The proceeds will be used to increase production capacity and repay loans.

The prospectus shows that the offering shares are 295 million shares.

The highest offer price is HK $6.38 per share, not less than HK $5.38 per share.

The fund-raising amount is HK $1 billion 587 million -18.82.

Virgin is a famous underwear manufacturer.

In the prospectus, Virginia products are divided into three categories, including bra and underwear.

And other molded products and functional sports products.

Including underwear.

Victoria 's Secret, Bali, Calvin Klein, sports brand Adidas, Reebok, Under Armour, etc.

Besides the manufacturer's identity, Virginia also has its own underwear brand.

Public information shows that virgin's own underwear brand Regina Mirac was founded in 2011 and opened in Tongluowan, Hongkong, Tsim Sha Tsui and other places.

In 2012, shops were opened in Beijing and Shenzhen.

However, since 2011, the brand has been developing slowly.

It is understood that in Beijing has opened shop less Regina miracle, has been related to shop phenomenon.

The first flagship store in Beijing, which is now opened in the blue harbour, has closed in addition to the Jin Yuan's new Yansha Mall store.

Compared with the slow development of its own brand, Virginia chose the future to focus on design and production.

70% of the net proceeds from the global sale will be used to increase production capacity, including building additional production plants and purchasing additional machinery, as well as enhancing research and R & D capabilities, Virginia said.

20% will be used to repay part of the company's borrowing, and 10% will be used for working capital and general working purposes.

In research and development, sports category or the focus of Virginia.

The prospectus shows that sports category has become the fast growing point of Virginia.

In the 2013-2015 fiscal year results announced by Virginia, functional sports products have become the fastest growing product line, rising from 1.4% of group revenues in fiscal 2013 to 11.3% in fiscal 2015.