Yongkang Registered Trademark Ownership Rate Of 48.8%, Quality And Quantity Are Improving.
In recent years, Yongkang has persisted in cultivating trademark brand as an important starting point for service enterprises. Four, we should push ahead with trademark brand strategy and promote the development of trademark brand in quantity and quality.
First, propaganda and learning are in place to stimulate enterprises to create brand enthusiasm.
Through organizing the brand building conference, visiting enterprises and issuing publicity materials, we should publicize the award and support policies of government brand building, publicize the importance, necessity and brand role of registered trademarks, so as to enable enterprises to understand brand value, establish brand awareness and stimulate Brand Initiative.
Only the provincial enterprises have invested about 8800000 yuan in brand promotion, more than 4000 new registered trademarks this year, 2 times more than in previous years, and 48.8% registered trademarks.
The two is to make a thorough investigation and expand the sources and increments of trademarks.
Focusing on 200 enterprises, regulatory enterprises and agricultural leading enterprises, with the help of China Trademark network enquiry system, combined with visiting enterprises and visiting households, in-depth enterprises have extensively collected trademark registration and brand building information, and classified the establishment of the general trademark library.
Trademark Library
The trademark Library of key enterprises, the trademark repository to be continued, and the trademark cultivation repository. We should know as much as possible about the registration and use of trademark brand and the intention to create brand.
This year, 113 unregistered trademark companies have launched the registration of trademark registration.
The three is to guide the classification and guide the development of trademark brand echelon.
In view of the present situation of brand building, a plan of trademark brand echelon cultivation is formulated, and the cultivation, use, protection and management of trademark brand are classified and directed.
The city has cultivated 443 brands at the national, provincial and municipal levels.
Four is
supervise
Law enforcement is in place to build a firewall for counterfeiting and safeguarding rights.
The cooperation mechanism of the joint public security, court, entry and exit inspection and quarantine is established and strengthened.
Trademark brand
The departmental linkage between rights protection and infringement crackdown; through the thorough investigation, surprise inspection, public exposure, etc., the frequency of inspections should be increased, the trademark infringement should be severely punished; a list of protection of key brands should be established and improved, and enterprises should be guided to establish a trademark protection mechanism.
This year, 45 cases of trademark advertising were investigated and accounted for 15% of the total number of cases.
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If the rules and regulations directly related to the immediate interests of laborers are violated by laws and regulations, the labor administrative departments shall order them to make corrections and give them warnings. If they cause damage to workers, they shall be liable for compensation.
In order to restrain employees, some enterprises have made very strict rules and regulations, such as three times late, deducting all the bonuses of the month, and fining 1000 yuan for violating the law.
Workers think that the rules and regulations formulated by the enterprises are unreasonable, and how to protect their rights by telephone consultation.
Answer: the person in charge of the telephone consultation service center of the city's social security telephone gives a reply: the employer should formulate and modify or decide on the labor remuneration, working hours, rest and vacations, labor safety and health, insurance and welfare, staff training, labor discipline and labor quota management, which directly relate to the rules and regulations or important matters concerning the vital interests of the workers. It should be discussed by the staff representatives' Congress or all the staff and workers, and put forward proposals and opinions, and shall be determined by consultation with the trade union or workers' representatives on an equal footing.
The employing units shall publicized the rules and regulations and major matters directly related to the vital interests of the workers, or notify the laborers.
To sum up, if the employees think that the employer's rules and regulations do not conform to the regulations, they can make complaints to the labor administrative departments with jurisdiction to safeguard their personal rights and interests.
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Qingyang Implements Trademark Brand Strategy To Boost Real Economy Development
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