B2B Concluded By The End Of The Year: 5 Values, 6 Business Models.

In the field of 2C, social networking, ubiquitous entertainment, information interaction,

Consumption, life services and so on, all areas of consumer life demand (or little demand) have been covered by the Internet. The advantages of computer technology and Internet have been brought to the extreme. Information pmission is pparent, fast, and contacts and surfaces have also achieved a number of valuable large companies in a short time.

In the field of 2B, thanks to the development of computer technology and the Internet, more and more enterprises have completed internal pformation, especially ERP, CRM, WMS, SaaS and so on, which improves the operational efficiency of enterprises and makes 2B possible.

It's hard for you to imagine that an enterprise in which a salesperson takes a pen and paper every day as the main way of operation.

Only when the enterprise completes the informationization of its internal business process, will the external business process digitalization and electronization be smooth.

In fact, B2B related companies have existed for a long time. Today, they have gone through development, trough and recovery. Now they are redefined and started again.

In the past, there were two kinds of modes to mention B2B: one is the comprehensive B2B e-commerce platform, covering a wide range of industries, such as Alibaba 1688, Huicong network; one is the vertical B2B e-commerce website, which is deep and thorough for an industry, such as China chemical network.

With the penetration of the Internet, especially the arrival of mobile Internet, B2B is no longer limited to the surface information publishing and trading platform. Now it is more to optimize the industry chain, improve the efficiency of the industry circulation and match the paction.

Such platforms have sprung up in the field of commodities and vertical subdivision industries, such as the coal finding network in bulk commodities, plastics, vertical B2B, agricultural B2B, fresh B2B, fruit B2B and so on.

These platforms make full use of Internet value to help all sectors and industries enhance efficiency, optimize or even change the pattern of the original industry.

The valuable B2B business platform usually has the following characteristics:

1, the upper and lower reaches of the industry are scattered enough.

There are many manufacturers in the upstream, there are many customers in the downstream. The circulation of the whole industry should be completed through layers of distributors. After multiple levels of product price increases, there are also many logistics costs resulting from multiple pfers, so that each level will have information access and cost pain points.

2, the two sides of the paction are relatively rational and only interested.

Because the amount of pactions between enterprises is relatively large, and the quality of products, time and other paction indicators require higher, so each other is relatively rational.

3, the products are relatively standardized and data oriented.

In the industry, there are products "Regulations", the implementation of a set of industry standards, even if the data can not be accurately expressed, but there is a set of specifications for product description.

However, for absolutely standardized products, the profits are too low, and it is difficult to find a profit model in the industry. Of course, the wool out of the pig is an exception.

For very non standard products, it is difficult to form industry "rules" so that buyers can hardly make decisions through online information, so it is not conducive to the growth of platform and the stickiness of members.

4, there are many kinds of products in SKU industry, and the price changes are relatively frequent.

Only when the product category reaches a certain order of magnitude, the advantage of the B2B platform will be revealed by the Internet. The price changes are too frequent, such as changing day by day, while causing the difficulty of the platform operation, it will also reduce the trust of the customers to the platform. But if the price is very stable, it will lose the significance of the platform itself conveying the paction information.

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5, the price is moderate.

Customer unit price is too low, will lead to relative 2C platform has no advantage, slow start, can not play the advantage of collection sales; and the guest price is too high, such as more than one hundred thousand orders of magnitude, enterprises will generally use the offline pactions cautiously.

After nearly two or three years of development, B2B summed up 6 different models of service so far:

1, service mode 1: B2B new ecosystem.

The industrial pain point solved: intra industry circulation efficiency

Representing Enterprises: cloud farm

Cloud farm is the first agricultural sector in China to integrate agriculture, electricity, agricultural products customization and trading, rural logistics, agricultural technology services and rural finance.

Hi-tech integrated service providers, focusing on the entire agricultural industry chain, have fundamentally promoted the deep integration of the Internet and agriculture, not only the electricity supplier mode at the marketing level, but also innovated the existing agricultural operation mechanism through the Internet and other high technologies, and really subverted and changed the traditional agricultural ideas.

Cloud farms integrate the upstream and downstream resources of agriculture, use the "Internet +" to link up the chain of agricultural modernization, infiltrate the advanced production factors such as information, agriculture, technology, finance, and logistics into all sectors of agriculture, and realize the closed loop of the all-round industrial chain before, during and after the agricultural production.

The key points of its strategy are scale, resource integration, platform building and operation.

2, service mode two: heavy service capacity building

Industry pain to solve: terminal service value

Representing Enterprises: American cuisine

In June 2014, the US cuisine network has now become China's largest agricultural product mobile e-commerce platform, through self built warehousing, logistics, distribution of heavy mode, to open up the supply chain of agricultural products.

The key points of its strategy are scale, terminal service and execution, especially the ability of market pushing.

Liu Chuanjun, founder of the vegetable network, once said that while maintaining the rapid development of the US Food Network, we need to constantly optimize the standardization process of the industry chain and serve the B end restaurants, including the quality of dishes and the punctuality of delivery time.

3, service mode three: SaaS services

The industry pain point to solve: Data System

Representing Enterprises: Vegetable Dongpo

Through a SaaS system, vegetable Dongpo is dedicated to the fresh industry, and is committed to helping food and fruit to solve the information problems. It is suitable for restaurant food distribution B2B, fruit store distribution B2B, fresh B2C, fruit distribution B2C and other businesses.

While partners are using the software system platform provided by vegetable Dongpo, vegetable Dongpo will also provide guidance and consulting services in business mode, and use Internet + services to enhance the efficiency of partners in the business process, and ultimately help enterprises to optimize the industrial chain.

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4, service mode four:

The industrial pain point to solve: cloud ecosystem aggregation

Representing Enterprises: hungry?

The takeaway platform is hungry. It is a star enterprise in O2O mode. It can be seen from the capital market.

In view of the high frequency characteristics of takeaway and the huge user base, with the advantages of Internet and the rapid growth of capital strength, there are also many problems requiring innovative solutions. How to raise the price of passengers in the high frequency takeaway market and how to reduce costs on the basis of ensuring the quality of service and customer experience may be the key to stand out in the takeaway market.

5, service mode five: Community precise marketing and sharing.

The industry pain point to solve: community membership value

Representing Enterprises: numerous micro businesses

The development momentum of micro business in the middle of 2015 was in sharp decline. In the middle of June 2015, all the people were micro businesses, but micro businesses were "pigs on the draught". But after June 2015, especially the CCTV and other media attacks on micro businesses, micro businesses fell to the bottom and freezing point. The reason for this is that they have not yet solved the pain point of members' value in the community, especially when they are busy selling goods and developing agents.

The mobile electricity supplier is the future. This year's double eleven is the best evidence, so the micro traders are not without the future, but have to think carefully about the way to go.

6, service mode six: cross boundary and value chain extension

The industrial pain point to solve: creation of new closed loop value

Representing Enterprises: Tian Tian circle

As a pformation representative of agricultural production enterprises, the O2O platform, which is wholly owned by the NPOs, a listed company of agro pharmaceutical companies, has been deeply co operated with excellent dealers to optimize the circulation channels of agricultural materials, and has prepared a set of supporting systems for the traditional merchants in the core of Internet thinking. Through the integration of industrial resources, financial innovation and value chain appreciation, the creation of closed loop new value has been realized.

According to the data in September, the Internet Alliance of the Tiantian circle has included the highest level dealers in more than 100 industries, and more than 10000 high level retail outlets, representing at least 5 billion of the turnover of agricultural products, and this scale will continue to grow exponentially.

In the future, the B2B platform is one of the key contents in the construction of Internet ecosystem. Whether it is Internet start-ups or traditional enterprises, we must grasp this opportunity, dig deeper, and combine our own capabilities and characteristics to get out of our own path.