Interpretation Of Department Stores In Chinese Shopping Centers

Although the phenomenon of department store in China's shopping malls has existed, this can not subvert the development mode of shopping centers, because shopping centers all over the world still do asset management rather than commodity management.

From this point of view, the shopping mall mode can not be subverted by China, and China's shopping centers will be more involved in the future.

It is also unrealistic and impossible.

We thought the shopping center was far away from the whole channel, because many people understood the shopping center as property management and had nothing to do with merchandise.

But I think, at the present stage, when the boundary between formats is not very clear, it is still necessary to analyze from the consumers' willingness to choose. Consumers want the shopping center not only to provide a space, but also to attract brands to do business, and consumers want the shopping center to give some guidance.

In a sense, shopping centers may need to assume the same functions as department stores.

If the shopping center is fully engaged in property management, the sense of experience may be very low for consumers.

There are great differences between Chinese shopping centers and foreign shopping centers.

In foreign countries, most of the tenants in the shopping center are brand names, and usually have two considerations: image and sales performance.

From this perspective, the market conditions of foreign shopping centers are mature, and are more suitable for shopping centers to do asset management.

It is not possible to achieve a complete asset management model.

In fact, you will find that

A large number of shopping centers have already returned to stores than department stores. Why do I say so? For example, the theme area in shopping centres is because the main stores are really weak, department stores and shopping malls are good, shopping centres must rely on their creative areas and theme areas to form stronger and more unique attractions.

In contrast, the choice of main shops in foreign shopping centers is actually less than that in China. You see in the US and the whole UK, in fact, the department stores and supermarkets have all those brands, which are spread all over the country.

In China, regionalization is very strong in itself. When choosing main stores in different cities, their competitiveness and adaptability are not strong. If shopping centers rely on traditional department stores to attract customers, it will be very difficult. So now some shopping centers will focus on creating many theme areas. In a sense, they are equivalent to making a small department store. It may be a joint mode of operation, or exclude self employment.

We have noticed that China does not have the ripe conditions for the international market, and there are very few genuine Chinese brands and retailers.

Because of the shortcomings and shortcomings of retailers themselves, China's shopping centers have already been able to get involved in the operation of commodities.

This is the "special feature" of China's shopping centers.

We all feel that the boundaries between Chinese shopping centers and department stores are so vague, or that the boundaries between Chinese department stores and shopping centers are so vague.