The Total Revenue Of The Group Has Increased By 8%, Increasing By 8% Annually.

China's leading international integrated retailer and high-end luxury and leisure.

Retailer Millennium Baidu International Holdings Limited ("100 degrees" or "company"), together with Affiliated Companies group, today announced its annual performance for the 12 months ended December 31, 2015.

Despite the slower global economic recovery, slower growth rate in China and the difficult period facing the retail industry, it has achieved steady financial growth in the year of review.

In the year of review, the total revenue of the group increased by 8% to 3 billion 46 million yuan (the same below), an increase of 8% per year, and a gross profit of 1 billion 862 million yuan, up 4.2%.

Net profit increased by 6.3% to 257 million yuan, and the basic earnings per share were 12.64 yuan, up 4.4% over the same period last year.

President Chen Yixi said: "despite the challenges in 2015, China adopted extensive measures and policies last year, including the introduction of the" one belt and one way "policy, which brings enormous business opportunities to the group.

We actively promote business development and achieve stable performance growth.

Last year, the group successfully acquired the Hamleys group, a high-end toy retailer in the UK.

The first step of the strategy helps to diversify business operations and achieve greater synergy.

In addition, the group has strengthened online to offline development strategies to provide diversified online products to meet changing consumer needs.

In terms of store expansion, the group aims to reduce inventory levels and lock in profits by attracting more promotions and adhering to a reasonable discount policy.

The group also further optimizes the brand portfolio to enhance its brand image of elegance and fashion lifestyle and stick to the brand positioning of high-end footwear retailers.

As at the end of December 31, 2015,

The contribution of retail and wholesale business to total revenue increased by 3.4% to 2 billion 643 million 200 thousand yuan.

Retail and wholesale revenue accounted for 86.8%, while contract production accounted for 9.6% of revenue.

Toy business accounted for 3.6% of the revenue.

In the year of review, the group reduced total of 33 self operated retail outlets and reduced 65 third party retail outlets.

As of December 31, 2015, the group managed 1732 self operated retail stores and 467 third party retail outlets in China, and continued to take root in over 31 provinces, municipalities and autonomous regions in China.

The growth of sales in the same store in 2015 was slightly reduced by about 0.7% as a result of the unfavorable atmosphere and competition in the retail market.

Last year, the group adopted innovative marketing strategies and improved consumption experience to increase sales and enhance brand awareness.

The group takes full advantage of new media platforms, such as WeChat's official accounts, contacts with a wider range of consumers and provides the latest product information for potential consumers. The company also continues to operate online flagship stores through Tmall and Jingdong platforms, and promotes more attractive online promotions to further integrate online and offline businesses.

In addition to Internet marketing channels, the group continued to implement a wide range of marketing strategies, such as VIP membership, quarterly promotion, outdoor advertising, product catalogues and manuals, to provide customers with a satisfactory consumption experience.

The group is highly responsive to customer preferences in vertically integrated business models, covering important parts of the industry chain design and development, outsourcing, manufacturing, marketing, wholesale and retail footwear.

The omnidirectional mode enables the group to provide pre sales and after-sales services directly to customers, and to identify the inconsistency and inadequacies of preferences when interacting with customers each time, greatly enhancing the group's operating cost effectiveness and core competitiveness.

President Chen concluded: in the future, China's economic development will develop towards a "consumption oriented" direction. The continuous urbanization policy and the "one belt and one way" national plan will stimulate domestic and foreign demand, and bring sustained growth momentum to China's entire retail industry and domestic shoe companies. The group is optimistic about the future of the shoe market.

In order to seize the market opportunities, the group has built an international integrated retailer with multi brand combination. Through the position and experience of the company in the retail industry, the brand strategy of the whole brand is further implemented with the newly added brand expanding the retail business of department stores and other retail businesses.

In addition, we will continue to develop online businesses and accelerate the pace of sales growth and enhance brand awareness.

In terms of network construction, the group will further diversify its distribution channels and strategically cooperate with department stores and e-commerce platforms, expand market share, and strive to optimize existing networks and enhance the profitability of the group.

We will focus on developing online businesses and platforms to find new growth points.

By successfully integrating existing and new businesses and properly developing pre planned business plans, the group is confident that it will bring greater returns to shareholders.