Exhibition Focuses On Shanghai International Fashion Custom Exhibition Spring 4 Roses Will Charm Shanghai

Along with the rapid economic development, people's economic strength and living standards have been improved, and the pursuit of individuality and taste has completely reversed the traditional consumption concept.

Not only are more and more people, but they have gradually become a fashion. "

"Has become the present.

Hot words.

Custom, aristocratic game

As a cosmopolitan city

From a certain point of view, the development history of custom made garments in Shanghai is simply the history of the development of custom made garments in China.

Shanghai is the birthplace of modern Chinese clothing. China's first suit and tunic suit were born and stereotyped in Shanghai. It is a huge, open and dynamic market. In this market, not only the new fabrics and styles of clothes are also included, but also a lot of technical talents. Here, Shanghai Hongbang has gathered many skillful craftsmen. These people have won the praises of Kuomintang military and political officials, performing stars and celebrities. Hundreds of famous suits have become the fashion classics they pursue. They also produce many Western-style clothes such as Rong Changxiang's Woolen suit and HSBC.

However, the expensive price makes custom-made clothing for a long time to give people a sense of "advanced clothing customization is for a few people".

Extravagant labels, costume customization

With the innovation of science and technology and the application of the Internet, the traditional production mode is changing. The Internet platform is widely applied. Customization has also entered the wave of reform. Enterprises have made use of the Internet and clothing information system to pform the garment customization, realize intelligent design, industrial chain processing and manufacturing, provide more perfect professional services, converge the advanced technology, and use the solutions that are closest to the actual needs of customers, enhance the overall image and dress taste for consumers, add additional value and reduce inventory to the brand operators, so as to realize the private "light customization" of clothing.

This series of intelligent solutions eliminates unnecessary waste of resources, and realizes the large-scale customization of clothing, so that thousands of households and ordinary people can enjoy the "customized" high-quality lifestyle, rather than making it a aristocratic game.

New channels, promotion mode pformation and upgrading

Channel construction has always been a key link for garment enterprises or operators.

Today, with the development of the garment industry, whoever has the advantage of channel can win the market as soon as possible.

In the past, sales channels were decided by traditional markets such as franchise and direct marketing. This mode of operation was limited in choice, small audience and high cost, while Internet plus clothing customization was based on online direct marketing and offline affiliated stores.

On the basis of digitalization, we can use industrialized efficiency to produce individualized products and achieve an industrial ecological mode faster and better.

Through the information technology, the channel management of the Internet will integrate the invisible stores such as direct, agency, shopping malls, multi brand stores and wholesale markets, as well as intangible stores such as catalog shopping guides, websites, WeChat and so on, and further deepen the linkage among various channels, so as to realize the full channel marketing promotion, and truly achieve the smooth flow from production to logistics, so as to provide customers with a convenient, comprehensive shopping, entertainment and social experience.

Market economy is "qualitative change", business logic is being pushed down and reconstructed, and big shuffle is inevitable.

Speaking of pformation and upgrading, if we can not really adapt to the current situation, we will soon be beaten back to its original form.

At present, 40% of the products produced by domestic enterprises are from overseas, and half of them are OEM (OEM).

If you don't do OBM today, when do you want to do it?

Shanghai international fashion custom exhibition highlights Shanghai

The relationship between fashion and city is always close. The connotation and quality of a city often determine the fashion of the crowd.

There are many cities with a long history in the world, which fade from the vanity, and the aristocratic magnanimity of the moving people in the changing trend, such as London, such as Shanghai.

The market trend of platform, information and personalization is not only against the trend of garment industry, but also with homeopathy.

Actively build up with the times of clothing enterprises, it is inevitable to learn to work leisurely on the tip of the wind.

Traditional large-scale and low factor cost models have failed, the industrial system will be more vertically differentiated, and a clear division of labor and precise positioning is necessary.

"Differentiation" is a topic that garment enterprises have been exploring deeply.

The rapid division of labor division of social production is accompanied by the weakening of industrial boundaries.

Custom clothing must integrate traditional clothing industry with Internet + is the general trend.

In order to promote the integration and upgrading of China's garment industry, promote the exchange and progress of the international customized garment industry and fill the gap of the domestic Internet + apparel industry chain, relying on the database of the strong apparel enterprises accumulated over the years in the Shanghai international professional wear Expo and the data of more than 300 000 professional audiences accumulated by the ten years' exhibition organized by the Ling Shuo group, the new Shanghai international garment custom Exhibition (CITC) will be launched on 20-22 April 2017.

Deduce the charming charm of culture and fashion, and open up a new chapter of international customized garments.

The Shanghai international clothing custom exhibition is a personal business platform dedicated to creating designers, a big data platform for customized enterprises and a clothing consultant platform for consumers, so as to fully meet the needs of consumers and provide a one-stop solution for businesses and consumers.

"CITC" service platform focuses on designers, garment manufacturers, garment factories, fabric suppliers, consumers and other industrial chain participants, and realizes effective linkage between online and offline, forming an organic ecosystem of garment customization industry.

Integrating clothing industry resources to help enterprises find the most accurate enterprises and businesses faster, more accurately and comprehensively.

Do you find your exclusive sense of custom-made clothing? Shanghai international clothing custom exhibition, clothing feast, custom salon, looking forward to dancing with you.