How Did Wang Jing Get The Explorer Back To His Main Business?

" Pathfinder It is not the two time that we start a business, nor are we. clothing There are so many things to do in the outdoors, but no matter how they are done, they are returning to the main business. This is my focus. In December 22nd, at the carnival, Wang Jing, chairman and President of Pathfinder in January, told reporters.

In addition, Wang Jing revealed that in 2018, the whole product line of Pathfinder group will be greatly improved, including the limit, professional and daily division.

According to the world clothing and shoe net, in November 29th, 300005.SZ announced that Wang Jing was chairman and CEO of the company. The former president of the original music sports CMO strong Wei, less than six months after the entry, immediately quit.

Wang Jing, one of the founders of the Pathfinder, left the daily management after the listing and went out to study and experience outdoor sports. She has climbed 9 snow capped mountains for more than 8000 times, including 3 climax of Mount Everest. In 2014, she completed nine earth 7+2 (the highest peak of seven continents and the north and south pole) on the 143 day in 143 consecutive days, and became the fastest person in the world to complete this exploration project.

Based on the advantages of multiple outdoor sports, Wang Jing believes that products can only go better if they have strong ties with users, "because I am a fan, whether climbing, skiing, marathon, mountain running, these things will play. Some products of technology may not be seen by other people's eyes, and can not be deeply integrated into the real pain spot, but I can see what it is at a glance.

As chairman and CEO for a month, Wang Jing has been visiting factories and distributors in a highly intensive way. He has participated in various seminars and combed the company's product lines in detail.

In her opinion, in addition to improving the quality of products, it will also give the products more scientific and technological sense. "Technology gives people the feeling of being cold. In the process of developing products, we should warm the cold technology and describe it in the form of products. This is my first task."

However, when the industry growth rate declined, brand Competition intensified, electricity supplier channel spanformation storm approaching, in front of Wang Jing is the Pathfinder performance share price double pressure.

The 2017 semi annual earnings report showed that although the revenue grew by 17.48% during the same period, reaching 1 billion 278 million yuan, the net profit of the pathfinder was only 79 million 12 thousand and 600 yuan, a decrease of about 16.30% compared with the same period last year.

In the revenue structure, the international air ticket agent business has taken up half the country. Its travel business revenue reached 723 million yuan, an increase of 81.31% over the same period, but its gross profit margin was only 2.99%. The outdoor goods sector's revenue was 543 million yuan, down 19.83% from the same period last year. The company once again stressed the importance of "returning to the main business of outdoor products".

In response, Wang Jing told reporters that the company mentioned that "static is always the second state of entrepreneurship", because outdoor people in the time and management are like the same management mode of the army, so their return is also very popular, and will soon bring them to such a state. "But actually I never thought it was the second venture, nor do I think it is a big challenge."

For e-commerce channels, Wang Jing admitted that the Pathfinder is not the best, she hopes to do better online next year, "not to buy money to buy traffic, but to open up new channels to find some people with traffic, because the emphasis on product specialization, we hope to have a better word of mouth in the professional group."

In addition, Wang Jing predicted that the outdoor industry will have a downward trend in 2017, but the industry should go up in 2018.

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