In 2019, Half Year'S Performance Announcement Was Released In The First Half Of This Year. The Net Profit In The First Half Of This Year Exceeded 170 Million Yuan.

The Limited by Share Ltd (hereinafter referred to as "bryin"), which aims to build the first brand of China's golf apparel, has released its performance forecast in the evening of June 26th. It expects to earn 171 million yuan -1.96 billion in the first half of this year, an increase of 40%-60% over the same period last year.

As for the reasons for the changes in performance, the company explained that the company continued to increase its R & D investment, and its product competitiveness continued to improve. At the same time, it increased brand promotion, optimized the marketing network construction and supply chain management, strengthened staff training, and continued to launch the ESOP incentive scheme to enhance the cohesion of the team so that sales performance continued to grow.


Ju Xinghai, an analyst with Guosheng securities, believes that the growth of the company's performance is mainly from the following points: first, the revenue growth in the first half of the year is expected to reach 25%, of which the same store has increased by 15%. It is the effect of tax adjustment brought by high-tech enterprises. If the tax rate changes are not considered, the operating profit will exceed 30%.


Ju Xinghai said that the market positioning of sports in the differential positioning campaign was higher, and that the growth rate of the subdivision industry was ahead of the apparel industry average. Specifically,


First of all, from the product side, the company insists on "three highs and one new" to ensure product quality: the designer team is stable, and constantly join the international designers to ensure that the product is novel in design, push the color management in line with the national preferences, attract customers through multi product products, and enhance the joint rate: the product is divided into business casual / professional sports / sports fashion series. Among them, sports and fashion are growing faster. In addition, women's clothing category continues to exert force, the current sales accounted for about 30%.


Secondly, from the point of view of the channel, the strategy of "adjusting the location and enlarging area" adopted by the company has greatly improved the store level on the basis of the relatively stable cost of the single store. At the same time, the channel structure is reasonable, which accounts for about 50% of the total sales of the company. 10% the sale of over season products by ole store is driven by product force. The discount rate of the ole store is obviously smaller than that of other brands. In addition, the terminal member management system is perfect, and the contribution rate of the members is about 60%. A good interaction relationship between the senior shop assistants and the old customers can ensure the customer conversion rate and high joint rate.


In the view of Ju Xing Hai, the growth rate of the same store is still the main force for the growth of the company, which is expected to continue the trend of high growth. From the point of view of epitaxy, bryin has steadily developed its brand in Venice, while developing its new brand. Venice positioned the mid end holiday tourism market to compete with the main brand differentiation. It is expected to become a follow-up force for scale growth. Overall, the company has excellent product differentiation positioning, refined terminal management and excellent performance in the same store. With the continuous expansion of the channel and the expansion of new brand, the high growth in the future is expected to continue.


According to public information, the company is mainly engaged in R & D, brand promotion, marketing network construction and supply chain management of its own brand BIEM.L.FDLKK apparel, and is committed to becoming the "leading brand of Chinese golf apparel". Since its listing, the company has benefited from the high industry boom, including the company's own input in product research and development, the optimization and upgrading of its channels, the layout of new shop networks, the signing of stars Yang Shuo and Jiang Yiyan, the promotion of brand awareness and the expansion of brand influence, and the growth of performance continues to accelerate.