Taiping Bird And Ali Sail In Search Of "One Piece".

In April 24th this year, the "Alibaba night" attracted much attention in Sydney, Australia. (Darling Harbor) came to a close. On the night of "Ali night" on the night, Weng Jianghong, the founder of the Pacific bird and the general manager of the electricity supplier, came to the audience from all over the country. The Australian businessmen and the ecological partners said: "nearly 120 of the nearly 24 million people in Australia have almost 120 Chinese. We first serve the Chinese in Australia, and spread them to our local friends through these consumers."

With the growth of the new generation consumer group and the change of consumption tendency, Taiping bird will continue to meet its consumption demand.

Zhang Jiangping said bluntly: "to catch the hearts of young people, we must make products that encourage young people to be excited. We have a very big mind in this piece."

With the upgrading of the commercial industry and the pformation and upgrading of consumption, consumers of physical stores have gradually shifted from street stores to shopping centers.

For this reason, Taiping bird adjusted the development strategy in a timely manner, aimed at the core business circle of key cities, and accelerated the layout of shopping centers, and reached with Wanda, Yintai and other groups.

Cooperation intention.

Ningbo Taiping bird fashion dress Limited by Share Ltd has been established for more than 20 years. Taiping bird first went out of the country at the beginning of this year, stunning the fashion week in New York.

In 2017, Taiping bird achieved a business income of 7 billion 142 million yuan, an increase of 12.99% over the same period last year. The net profit attributable to the parent company owner was 456 million yuan, an increase of 6.72% over the same period last year.

Australia currently has 1 million 200 thousand Chinese, mainly in Sydney, Melbourne, Brisbane and other cities.

Under the current situation of small market, expensive manpower and insufficient logistics services, the overall retail industry in Australia is not prosperous, and the proportion of electricity providers is not high.

"Expensive" and "single category" is the most concentrated Chinese Australian shopping experience.

Weng Jiang Hong said that overseas, in an unfamiliar cultural and economic environment, how to outline the target user portrait of young people in this country by combining their own product attributes, and further using big data to dig out the areas with the highest degree of attention to these users, and the acquisition and application of overseas big data can reduce the risk of the brand to the sea. Secondly, the choice of channels, we must adjust the localization to some extent, and only adapt to the local needs and characteristics can we have the possibility of success.

However, there are still some difficulties in the two points. The Pacific bird hopes to further explore Tmall in the face of overseas markets.

"For example, we are likely to explore Southeast Asia next step.

It is also possible to follow our strategic cooperation channel to explore other overseas markets.