Concern: Online Sheng Business Treasure Online Supply Chain Gold Bengbu Mixed With Mixed Ownership

In June 21st, industrial Internet service providers, A shares, the first Internet business treasure (Stock Code: 002095, SZ) and the Bengbu Municipal People's government established the "Bengbu supply chain financial service center" officially launched. The cooperation was implemented by the Bengbu municipal government designated Bengbu investment guarantee group (registered capital 1 billion 850 million), which is controlled by Bengbu investment group. This is the first time that business treasure has provided the overall solution of the local supply chain financial service platform for the prefecture level municipal government for the first time.

According to the cooperation, the two sides set up a joint venture "Bengbu net Sheng Supply Chain Management Co., Ltd." to jointly operate the Bengbu Supply Chain Financial Service Center (bengbu.dazpin.com). The registered capital of the company is 10 million yuan, which is invested by 7 million yuan from Shanghai Sheng Sheng Kai Shi Supply Chain Management Co., Ltd., the largest shareholder in Zhejiang, and 3 million yuan from Anhui Sheng Huai Efficient Finance Holding Ltd invested by the bengzhou group. The company is also the first mixed supply B2B supply chain company in China.

It is reported that net Sheng business treasure is the earliest B2B e-commerce company in China, and the first Internet company listed on A shares in China. Since its establishment in 1997, it has been focusing on the strategic ecology of industrial Internet and supply chain finance for more than 20 years. At present, we have completed the strategic ecological construction of electricity supplier, data, supply chain, finance and logistics, and are the comprehensive service providers of domestic industry internet. The platform has nearly 100 industrial websites, with about 10000000 registered enterprises and more than 30 branches throughout the country. We are committed to opening up the whole industry chain of "SME information service", and organically combine the services of network infrastructure, information, data, finance, trade, offline exhibition, trade and other services to produce synergy.

Expert comment

First, how can online supply chain finance solve corporate financing problems?

Viewpoint 1: the Internet Sheng supply chain finance mode realizes the win-win situation of enterprises and banks.

Business treasure is committed to providing solutions for the traditional sale and financing of enterprises. The advantage of online sale of traditional enterprises is mainly through the on-line spanaction to supervise and manage the spanaction process between buyers and sellers. It is more convenient, safe and efficient. At the same time, the spanaction credit system is adopted to reduce the risk of receivables and choose the receivable insurance and receivable pledge loans. This will lay a foundation for the traditional sale finance. Online marketing is a kind of innovation that will improve traditional sales and restructure traditional trade. However, finance is a kind of disruptive innovation to traditional sales and will restructure the ecology of trade finance.

In 2018, under the background of the state's rectification of Internet finance, business treasure, as an excellent representative of supply chain finance, received a half hour special report by CCTV, which means that its mode has been officially recognized. In February 1, 2019, CCTV's 2 financial life channel "economic half-hour" column made a special report on the supply chain finance industry represented by the company. The report describes the difficulties faced by small and micro enterprises in receivables receivables, resulting in the fracture of capital flows, and the representative of net business treasure as a representative of the supply chain financial platform is selected to explain the help that the supply chain platform can bring. CCTV highly appraised supply chain finance and encouraged and promoted the business mode, which will help banks expand their business exploration.

CCTV financial commenter commented that the charm of business treasure supply chain financial platform not only helps solve the problem of triangular debts among enterprises, but also solves the financing difficulties and financing problems of SMEs. At the same time, through spanparent spanaction process supervision, ensuring loans for physical production, but also help to solve the problem of financial reality. Small and medium-sized enterprises are like land waiting for irrigation, and bank funds are like a clear spring. Supply chain finance uses big data platform to break through the gap between banks and small and medium-sized enterprises, and drains and drains is a good financial innovation.

In response, Zhang Zhouping, director and senior analyst of B2B, director of the electronic commerce research center, said: "supply chain finance is based on core businesses, and supports the financing of its upstream and downstream enterprises. Fundamentally speaking, supply chain finance is the" long-standing "problem faced by enterprises in the middle and lower reaches of the enterprise, which has actually played the role of" lubricants "in the whole supply chain, which is very important for reducing the friction and loss in the operation of enterprises.

Zhang Zhouping further pointed out that the net Sheng business treasure online supply chain finance through the design of the model, to achieve small and micro enterprises, core enterprises, banks and companies and other win-win results. Using the network infrastructure, many network scenarios have been built to solve the problems in credit trading. The mode has gained recognition and cooperation from state-owned banks such as Bank of China and Bank of communications.

In this regard, Sun Deliang, chairman of the network Sheng business treasure, said, "the Internet supply chain finance mode for small and micro enterprises: first, get a credit line, let the quota be more abundant, and the business is safer. The two is to withdraw money on demand, with interest and interest, and for banks: first, the company provides guarantees to reduce business risks. The two is to reduce the difficulty of obtaining business through large platforms with large business volume; for the core enterprises, the first is to stabilize old customers and develop new customers. The two is to reduce the risk of default on receivables and solve the problem of collecting accounts receivable. The three is to convert cash into cash, relieve financial stress and improve core business capital and turnover efficiency.

Viewpoint two: the network Sheng mode has three elements of success: wind control, passenger source and capital.

The success of online supply chain financial platform has three main elements: wind control, passenger source and capital. Network Sheng B2B trading platform + supply chain financial platform ecology and platform elements of success are more consistent. In wind control, business treasure has been developing for more than 20 years, and it has massive data on the platform, which can identify risks through customer spanaction behavior. By tracking the trading behavior and capital flow of industry enterprises, we can judge the repayment ability of enterprises and identify the less risky businesses. At the same time, the company has set up reverse insurance and closed loop spanactions two insurance mechanisms to reduce the risk of non platform.

On the tourist source, the company's multi-year business treasure website creates a "small portal + alliance" mode. The alliance is the business treasure website. It integrates more than 100 vertical platforms similar to the China Chemical Network to an interface, allowing users to freely switch and search in different industry websites. The company will upgrade the mode, operate the business platform "business circle", and join the social exchange elements to deeply bind the industry customers. Through this action, business treasure can deeply bind the target customers and stabilize the customers.

In terms of capital, business treasure already has a number of banks, including ICBC, Bank of China, Shanghai Pudong Development Bank, Everbright Bank, Shanghai bank, etc., which have access to the supply chain finance business of the company, and will also cooperate with the postal savings bank and the Agricultural Bank, which will greatly help the company's capital scale. For example, the Bank of communications has given the company a credit limit of 1 billion yuan. The entry of banks guarantees the stable supply of funds and the control of cost.

Two, the meaning of the supply chain mode of "net Sheng Bengbu" mixed ownership

Viewpoint 1: help local governments to innovate financing mode to promote local economic development.

In response, Zhang Zhouping, director and senior analyst of B2B, director of the e-commerce research center and senior director of the cross-border e-commerce department, said that the financing difficulties and financing of SMEs are one of the painful points for the steady and healthy development of the economy. In order to solve the financing problem of small and medium-sized enterprises, Bengbu, Anhui province has explored such measures as patent pledge loan. But with the economic development environment and tight monetary policy and other factors, the financing environment for small and medium sized enterprises which is difficult to finance is more severe, and the cost of financing is also rising.

Sun Deliang, chairman of the Internet business treasure, said that the development mode of the mixed ownership supply chain of "net Sheng Bengbu" is a joint venture invested by the two sides to develop deeply. We will rely on the joint guarantee bank of Bengbu and the financial mode and solutions of the Internet supply chain to solve the problems of financing and financing of small and micro enterprises in Bengbu. We will provide a "Bengbu model" for the nationwide supply side reform and provide a replica promotion for all parts of the country. For local governments, the first is through innovative financing mode, through financial injection of live water, to promote the development of local economy and increase local taxes; second, we can alleviate the financing difficulties and financing problems faced by local small and micro enterprises.

View two: joint local governments to open up the bottleneck mode of capital can win duplication.

For the online business, Bora said, the meaning is not small, and has a strong replicability.

First, we can break through the bottleneck of guarantee and then increase the scale of business. The joint local government set up a guarantee service center, which is not only a recognition of the company's ability to control risks, but also a bottleneck for the development of the company. The introduction of the third party guarantee platform on the one hand broke the ceiling of the company's guarantee funds, and on the other hand, the company became a pure platform operator.

Second, giving full play to the advantages of the government in terms of credibility, resource allocation and organizational capabilities, will also enable the business treasure online supply chain financial model to serve the small and medium enterprises in Bengbu in a faster and better way. The cooperation is win-win for both sides. Under this cooperation mode, the local government can only solve the problem of financing difficulties by stimulating the local economy by setting up a Guarantee Corporation cooperation platform with the highest leverage of 10 times. This pattern is easy to replicate and promote all over the country.

Three, forecast: B2B will usher in the "supply chain +" era.

Viewpoint 1: China's industries will fully meet the arrival of the "supply chain +" era.

In this regard, Cao Lei, the leading Internet expert in the domestic industry, the first book seller of Internet plus industry in the world, and the director of the electronic commerce research center of the network economic society, boldly gave the prediction: in the next 3-5 years, China is experiencing a great market opportunity from "Internet +", "sharing +" to "intelligence +" and "supply chain +".

Internet +:2015 July, "the State Council on actively promoting the" Internet + action "guidance," Internet + "officially rose from the concept to action. Since then, under the vigorous promotion of relevant state departments and the continuous stimulation of market demand, "Internet +" has been blooming in all walks of life. In the Internet + era, Web applications, APP and 3G/4G phones have been born, enabling everyone to connect to each other. The representative enterprises include: Tencent, Alibaba, American regiment and so on.

Sharing +:2015 October, the the fifth Plenary Session of the 18th CPC Central Committee communiqu of the party clearly pointed out that "development and sharing of the economy" is the first time that the sharing economy is written into the plenary session of the party, marking that the shared economy is officially included in the strategic plan of the party and the state. The sharing and business models such as sharing bicycles, accommodation, logistics and finance have emerged. The representative enterprises include: drops, worship, ants, gold clothing, road home and so on.

In the government's work report of intelligent +:2019, it was mentioned that we should promote spanformation and upgrading of traditional industries, especially to build an industrial Internet platform, expand "intelligence +", and give energy to the spanformation and upgrading of manufacturing industry. This is also the first appearance of "intelligence plus" as a concept in the government work report. In the era of intelligence, intelligent applications, industrial APP, AI, IOT, cloud terminal and 5G have been born. Representative enterprises include: HUAWEI, millet, Jingdong intelligence and so on.

In the supply chain +:2017 October, the general office of the State Council issued the "guiding opinions on actively promoting the innovation and application of supply chain", and raised the innovation and application of supply chain into a national strategy. This is the first time that the State Council has issued a programmatic guidance document on the innovation and development of supply chain. It has issued a clear and strong message to the whole society, and China's industrial development will enter a new stage of "supply chain +". Representative enterprises include: business treasure, Yi Ya Tong and so on.

"Supply chain + manufacturing" will promote the manufacturing industry to use the supply chain management method to promote the industry's innovation and development, and enhance the competitiveness of the manufacturing industry. "Supply chain + logistics" will stimulate the service innovation and spanformation of a batch of supply chain management logistics service enterprises; "supply chain + finance" will realize that logistics finance and Internet Finance go hand in hand and seek common development. China's industries should fully meet the arrival of the "supply chain +" era. Cao Lei said.

Viewpoint two: "industrial Internet + supply chain finance" has come.

In the era of consumer Internet, the prevalence of consumer finance represented by Alibaba and Jingdong was born. In the next industrial Internet era, supply chain finance has arrived. Supply chain finance can achieve win-win cooperation among enterprises, financial institutions and supply chain enterprises. It is an important strategic choice for financial institutions and entities in the future. As one of the best combination points of financial industry and real economy, supply chain finance can effectively eliminate the financing difficulties of small and micro enterprises, promote the financial industry to better serve small and medium enterprises, and promote the development of small and medium-sized enterprises.

Supply chain finance is the best mode of service entity economy in many modes of Internet finance. With the integrated thinking of supply chain finance and the form of new economy, the "new species" of ecological level will be generated in the future. Online supply chain finance is the integration of industrial capital and financial capital, from "industry to finance". Supply chain carriers and supply chain financial services are two engines. Supply chain carriers are fish, supply chain financial services are water, and the two groups mingle with fish and water, giving full play to the vitality and vitality of supply chain services.

The network supply chain finance mode has achieved win-win results for enterprises, banks, electricity providers, etc., and solved the financing problems of small and micro enterprises. The development of the model has four important significance. First, it provides the way of development for the spanformation of domestic B2B business enterprises; two, it effectively cracked the financing difficulties and financing problems of small and medium enterprises, and three opened up a new path for the development of banks and Guarantee Corporation, and the bank gained more customers. Four, in order to boost the supply side reform of the state, online supply chain finance is an important starting point for structural reform of the financial supply side.