What New Track Will Be Opened In 2020 When Silk Industry Will Be Hit By Three Strikes?

China's cocoon and silk market will face unprecedented challenges in 2020 due to the slowdown of consumer demand, the overall economic downturn, and the triple hit of the new crown pneumonia epidemic. According to Chinese customs data From January to may 2020, the total import and export volume of China's silk goods will be 559 million US dollars, a year-on-year decrease of 29.81%. In the face of the "encounter battle" and "adding test questions" of the new crown pneumonia epidemic, the silk enterprises took active action, grasped the production and guaranteed the orders, and made every effort to recover the losses caused by the epidemic. However, the current market order shortage, business difficulties and other pain points need to be solved.

Online and offline integration and development

In 2020, the new epidemic situation will inevitably have an impact on the silk industry. In the face of difficult tests, silk enterprises have been expanding new channels, and the mode of online and offline integrated development has gradually normalized.

In the first half of 2020, under the severe impact of the epidemic situation, masterley group completed the performance indicators set at the beginning of the year, and achieved year-on-year growth. Owned by wanshili group Wanshili silk culture Co., Ltd Deeply insight into market changes and consumer demand, and actively made rapid adjustments to product form and marketing mode. With the help of live e-commerce, innovative products such as silk masks and antibacterial silk quilt, which were forced by special demands under the epidemic situation, have rapidly become online and offline hot money with the help of live E-commerce, and effectively promote enterprises to achieve adverse growth.

In the face of the outbreak of new coronal pneumonia Guangdong Silk Textile Group A qualified answer sheet was handed in. Seri group, a subsidiary of Guangdong silk textile group, achieved a "good start" in import and export in the first quarter, with a year-on-year increase of 32.9%.   Serie group We will continue to speed up the process of "online and offline foreign trade financing platform" and jointly promote the construction of "multi provincial foreign trade financing platform" and "public service platform".

During the period of this year, as an old brand enterprise, it has a history of 51 years Jiangsu Huajia silk group Encountered the factory to return to work delay, a large number of customer chargebacks and other issues. Huajia silk actively transformed and successfully established a new brand "Sangluo" on tmall. By establishing a professional e-commerce sales team, repositioning the market demand relying on the platform, and adopting innovative design ideas and other measures, Huajia silk has now had 760000 fans in tmall's flagship store. Through participating in the super fabric project of Alibaba Chunlei plan, Sangluo has obtained more potential customers, and has also promoted the cooperation intention between major customers and its parent company Huajia silk, and the customer group has become more targeted.

In the workshop of Jiangsu Huajia silk Co., Ltd, Workers are checking the production of silk fabrics.

For half a year Sichuan Shuncheng Textile Co., Ltd We should change the mode of production and management to cope with the changes brought about by the epidemic situation. Shuncheng textile sales department takes the initiative to contact each domestic and foreign customers, carries out repeated communication, timely adjusts the contract products, improves the contract performance rate, and ensures that the remaining orders are completed on schedule. In terms of production, Shuncheng textile adopts a two-way expansion mode to expand the scope of production and processing. While providing silk order production for traditional silk dealers, it also provides processing services for upstream enterprises to minimize production and operation costs. Shuncheng textile also tried to carry out the business of customizing Shu painted cheongsam and selling silk products online, which achieved extraordinary market response.

"The company innovates the development concept and combines the factory with the museum, so that tourists can not only see the production process of modern silk, but also understand the history and culture of silk and enterprise brand, as well as experience products, so as to integrate industrial manufacturing and industrial tourism, and enhance the added value of industry."   Zhang Hecai, chairman of Sichuan Iger Textile Co., Ltd "During the epidemic period, this mode has achieved good economic benefits both online and offline. At present, its products are exported to Europe, America, Japan and other places."

"The stores are all closed, and the shopping guide is waiting for work at home. We urgently need to let the shopping guide start online and transfer the original members to the online market. The original ERP system used by the store could not solve these problems, so Kelly silk With the help of youzan retail system, we have done three things in succession: "LEGO style" to build online shopping mall; through the function of salesperson, shopping guide can quickly transform to online; small program live broadcast with goods. During this year's epidemic, youzan's retail system has become the "life-saving system" of Kelly silk, which has brought a win-win situation in terms of channels and efficiency Said Xu Shutian, general manager of Kaili silk.

Under the epidemic situation, a wave of "Taobao tide" has emerged in Suzhou silk industrial belt. According to Alibaba data, since the spring thunder plan was launched in Jiangsu this year, enterprises from more than 20 industrial belts in Jiangsu, including the silk industry belt, have been competing to land on tmall, Taobao, Taobao special edition, express, tmall overseas, Alibaba auction and other platforms, and the number of enterprises applying for registration ranks the third in China.

Innovation and self-help to break the dilemma

Although the epidemic situation has brought impact and pressure to the silk industry, it has also brought opportunities and impetus for the transformation and upgrading of the industry. It has also inspired the courage of silk enterprises to seek opportunities in crisis and move forward in consciousness. At a time when the epidemic is raging around the world, it needs courage and courage to adhere to the main silk industry. The silk industry, which is facing challenges, has the opportunity to break through the dilemma only through continuous innovation. The existing practice has proved once again that "poverty leads to change, change leads to flexibility, and generality leads to long-term development". In the big game of innovation, both content and technology are indispensable.

Recently, at the new silk show held by Suzhou Silk Museum, Suzhou Silk Museum and Hongdou home-based cross-border cooperation demonstrated the unique charm of Millennium silk charm and modern trend through live and live broadcast of two in one "double line mode", allowing consumers to experience the "new silk" of inheritance and innovation from the aspects of silk culture, exquisite crafts and raw materials. This is the first cross-border cooperation held by Suzhou silk museum since the outbreak of the epidemic. "The traditional silk connotation and modern craft design are seamlessly connected to inject new vitality into the silk culture."   Soviet Wei Baoxin, curator of Zhouzhou Silk Museum Suzhou is known as a "beautiful place". With the increasing pursuit of quality life, it is imperative to explore a new mode of carrying forward and inheriting Millennium silk.

Not long ago Hangzhou wanshili silk culture Co., Ltd. and Zhejiang Kaihua County Government signed a strategic cooperation agreement on promoting the development of silkworm industry 。 After the signing of the cooperation agreement, wanshili silk will focus on developing a large-scale and intensive production base focusing on cultivating innovative varieties such as color cocoon and sericin cocoon in the county. The colored cocoon and sericin cocoon will all be applied to the innovative scientific research and high-end product series development of wanshili silk. "In the face of the severe challenges brought about by the epidemic situation, we must examine and analyze our core advantages and shortcomings comprehensively and deeply from the inside out, so as to re-establish confidence and anchor the development direction."   Tu Hongyan, chairman of wanshili group Based on her thinking on the development under the epidemic situation, she puts forward three requirements: to re understand the concept of brand development; to cultivate internal skills, improve self-improvement, and innovate management; to continuously improve the "three forces" construction of learning ability, collaborative force and executive force, and enhance employees' sense of gain, honor and responsibility.

It is made from natural colored cocoons Wanshili gold silk quilt is a high-end bed product.

"The impact of the epidemic is mainly temporary setbacks or delays in production. Although the sales data are not optimistic, the industrial foundation, production capacity and market demand are still there. We can not lose confidence because of the impact of the new epidemic."   Zhao Yanhui, chairman of Shuncheng textile "The new crown epidemic has also brought us some enlightenment. First, when uncertainty becomes the norm, enterprises should improve their risk awareness, practice their internal skills, be brave in innovation, focus on the market, start with product structure and quality, and strive to survive in the complex market; second, the digital transformation of enterprise sales will also enter the vision of traditional manufacturing industry, Cloud sales, live with goods and other new marketing methods have also become the priority of enterprise sales.