New Technology And New Channel Enable Foreign Trade Development

On July 5, Zhao Lihui, general manager of Shaanxi Qinyuan Textile Co., Ltd. (hereinafter referred to as Qinyuan textile), was busy just after learning from Shanghai“ In addition to meeting to arrange the production and operation tasks of the company, we should also urge the construction progress of the new intelligent plant Zhao Lihui said.

Qinyuan textile, located in Changxing Textile Industrial Park, Meixian County, Baoji, is a large-scale private textile enterprise integrating production, sales and service. The polyester cotton produced by the company is exported to Europe and the United States and countries along the belt and road. Most of the customers are foreign middle and high-end brand clothing factories. From January to may, the export volume of the company's products was 12.648 million meters, a year-on-year increase of 36.2%; The export volume was 11.218 million US dollars, up 56.1% year on year.

Over the same period, Baoji textile and clothing exports reached 410 million yuan, up 65.7% year-on-year, accounting for 31.3% of the province's total textile and clothing exports. Among them, the export of polyester cotton cloth was 220 million yuan, with a year-on-year increase of 34.5%; The export of masks was 190 million yuan, up 156.1% year on year.

At present, in the face of the epidemic situation, the global textile market demand has declined significantly, and the international shipping capacity is not smooth, which leads to the extremely grim export situation. Why does Baoji textile and clothing export grow against the trend?

Strengthen technical transformation and speak with quality

"Since this year, the global textile market demand has decreased significantly compared with previous years, and the international shipping cost price continues to be at a high point, and foreign customers are more cautious in placing new orders, which leads to the whole export market in a sluggish state." Zhao Lihui said frankly, in the face of the severe situation in the overseas market, Qinyuan textile adjusted its product structure in time, shortened the order operation cycle of foreign customers, shared the risk with foreign customers, and sought long-term cooperation mode. At the same time, according to the requirements of foreign high-end customers, the company has accelerated the acquisition of relevant technical patent certificates, quality system certification and other internationally recognized certificates, so as to enhance the added value of products.

"We take recycled polyester and organic cotton as the breakthrough point, continuously develop new products, accelerate the breakthrough of technical bottlenecks in the textile industry, and realize independent innovation." Zhao Lihui said. In addition, the company adheres to "walking on two legs" and formulates the synchronous development strategy of domestic and foreign sales. In the first five months, the number of grey fabrics sold in Qinyuan textile industry was 21.515 million meters, with a sales amount of 102 million yuan, with a year-on-year increase of 9.1% and 8.4% respectively. At the same time, the company is building a new intelligent Factory Shaanxi Boyu Textile Co., Ltd., the current yarn monthly output has reached more than 1300 tons, the monthly output value has reached 26 million yuan; The weaving workshop has completed infrastructure work and is expected to be put into full operation by the end of August.

"After the completion of the new factory, the use of new textile machinery, ERP system and industrial robots, digital production management, will make the company's product types more rich, meet the needs of different customers, and lay a solid foundation for the realization of product and market transfer." Zhao Lihui said.

Turn crisis into opportunity and pressure into power. In view of the slowing down of global market demand since the epidemic, with the support of relevant government departments, Baoji textile enterprises have launched technical transformation projects. A large number of textile enterprises, such as Qinyuan textile, Xingzhou textile, Huayuan Textile and Jinlian textile, have carried out technical transformation or expansion of their original production lines, which not only greatly improves work efficiency, reduces labor costs, but also further improves product quality, Meet the needs of the international market.

Broaden logistics channels and open up new channels for foreign trade

On the morning of July 8, Chang'an, the x75069 China Europe train, left Xi'an international port station and drove westward to Prague, the capital of Czech Republic. This is the 2000 China Europe train in Shaanxi Province this year.

The China Europe train Chang'an, which started from Xi'an, has opened 15 trunk routes to Central Asia, South Asia, West Asia and Europe, covering the whole Eurasian continent, and has become the "golden channel" for trade between countries along the "belt and road". Under the epidemic situation, China Europe train has become the most secure and reliable international transportation mode.

Baoji taidakang Medical Technology Co., Ltd. is the only mask export enterprise in the city. It has 120 automatic production lines for masks, and can produce 1.2 billion masks of various types annually. Since the outbreak, the company's export volume of masks has increased significantly, and its products have been exported to more than 20 countries and regions such as Germany and the Netherlands. Zhang Xiaodong, the company's sales general manager, said that since last year, relying on the transportation advantages of the China Europe Express Chang'an, the company's products can be transported to European countries within 15 to 20 days, providing an opportunity for the products to seize the market.

"European and American ports continue to be congested. This year, we mainly turn to the Russian market. Some of our products go directly to Russia through the China Europe train Chang'an, and some products are combined by sea and rail." Zhao Lihui said that it only takes about 11 days to get from Xi'an to Moscow by the Chang'an.

According to Liu Minghui, deputy director of Baoji customs office, the main reason why Baoji's textile and clothing exports have increased significantly since this year is that enterprises have opened up new trade channels by broadening logistics channels through China Europe train, air freight, sea rail intermodal transportation, etc.

"On the one hand, we have improved the turnover rate of empty containers by optimizing the supervision mode, improving the release efficiency, and strengthening the port data connectivity. On the other hand, we have helped enterprises broaden their logistics channels by using China Europe train, air freight, sea rail intermodal transport, and so on, so as to help Baoji textile enterprises to open up new channels for foreign trade." Liu Minghui said.

Chang'an, Xi'an port, comprehensive protection zone, pilot Free Trade Zone, etc. by actively building channels and platforms for opening up to the outside world, Shaanxi's geographical advantages in connecting the East and the West in the process of opening to the West are becoming more and more obvious. Inland transit hub, land, sea and air multimodal transport, many foreign trade enterprises to break through the international epidemic situation caused by the logistics dilemma, to achieve stable development.

Policies to boost enterprises' confidence in "going global"

Shaanxi Huaye Textile Co., Ltd., which is also located in Changxing Textile Industrial Park of Meixian County, has a lot of orders this year compared with last year. Due to being unable to participate in foreign exhibitions, the company has adopted various ways to increase online platform promotion channels. In the first half of the year, the company's export volume increased by 200% year-on-year.

"Although the textile export volume of Baoji in the first five months decreased compared with that in 2019, it increased significantly compared with the same period last year." Baoji City Bureau of commerce foreign trade section chief Chang Yongshe said. In his view, the export growth mainly comes from the innovation of international market development mode in the later stage of the epidemic.

In the past, most traditional textile enterprises contacted customers and signed orders by participating in exhibitions at home and abroad, such as the Canton Fair, fabric fair, textile and clothing exhibition. Since last year, in the face of the international epidemic, many exhibitions have been cancelled or changed to be held online. Since June last year, Baoji Municipal Bureau of Commerce has organized enterprises to participate in online exhibitions and online Canton Fair from time to time, Take advantage of e-commerce platform, live delivery and other measures to seize orders, effectively help enterprises to resume international trade. At the same time, in cooperation with foreign exchange administration, SINOSURE and other financial and insurance institutions, the company carried out publicity and collective training sessions to help enterprises coordinate loan financing, insurance and hedging, and further strengthened their confidence in opening up the international market.

Affected by the epidemic, labor-intensive industries, including textile industry, have been greatly impacted. However, the independent innovation ability and brand competitiveness of Shaanxi textile industry are relatively weak. To this end, the general office of the provincial government issued a notice in February this year, calling for more support for export enterprises of labor-intensive products such as textiles, clothing, furniture, agricultural products, etc., and further increase support on the basis of the implementation of preferential policies such as tax reduction and fee reduction, export credit, export credit insurance and employment stabilization.

As the Provincial Department of Commerce, in addition to actively serving enterprises and carrying out "one-to-one" assistance, the Provincial Department of Commerce has also successively issued relevant policies and measures to encourage enterprises to adopt advanced technology, technology and equipment, carry out digital, intelligent and green transformation, and promote the high-end and fine development of labor-intensive products such as textiles, clothing, shoes and hats, Optimize the structure of export products and improve the quality of export products.

"At present, the company has reached strategic cooperation with Xi'an University of technology and other professional textile colleges, actively introducing professional talents in the textile industry, and accelerating the research and development of new products." Zhao Lihui said that in the next step, Qinyuan textile will establish a first-class domestic textile industry production, teaching and research base integrating spinning detection, intelligent loom research and special fiber research and development experiment, so as to promote the transformation and development of traditional textile industry to high-tech, high added value and intelligent production.

"Relying on research institutes, colleges and universities, industry business associations, professional service institutions and leading enterprises, we will build public service platforms in R & D, testing, marketing, information, logistics and other aspects, and make use of the advantages of science and education resources in our province to break the technical bottleneck of industrial innovation and development, and improve innovation ability." The relevant person in charge of the foreign trade department of the Provincial Department of Commerce said.