New Technology: Expand The Application Boundary, Explore The Development Trend Of Functional Fabrics Behind The Brand

When it comes to the functionality of clothing products, people usually think of the protection functions such as waterproof and fireproof. However, with the upgrading of consumer demand and the progress of industry science and technology, more and more functional fabrics with strong plasticity have come into people's view and are more reflected in the clothing performance.

In order to further inspire the breakthrough and innovation of functional fabrics, functional textile Shanghai by performance days, a specially invited expert of Shanghai by performance days and founder of China magic box clothing Development Co., Ltd., Wang Shiru, joined hands with cloud classroom of CTIC Fashion College to conduct research on sportswear, Menswear The design and application trend of functional fabrics for women's and children's wear is analyzed in detail. As the founder of the Buyer Mode in the world fashion industry from the United States, Wang Shiru, with his years of academic and practical experience, has brought the latest thinking on the key points and characteristics of functional fabric design, providing inspiration for the research and development of functional products.

With the continuous progress of science and technology, functional fabric design is becoming more and more fashionable, the color is more abundant, the application scene is more diversified, and the diversity of clothing style is greatly satisfied. On April 6-7, 2022, performance days Shanghai will also invite a number of professional experts from the textile and clothing industry authorities to interpret the application and expansion of fashion elements in functional fabrics from the key trends, global popular colors, innovation and research, and sustainable application, so as to help improve the added value of clothing products and provide strategic guidance for brand building.

Sports brand: material technology upgrade

There are many functional fabrics used in sportswear. In recent years, with the progress of textile technology, sportswear fabrics on the market have the functions of moisture absorption, sweat discharge, quick drying, waterproof and windproof. However, Wang Shiru believes that sports brands are not only divided into urban light sports series, Yoga series, functional sports series and leisure sports series. With the higher diversified demand of consumers, the classification will be more detailed. Sports brands should break through the limitations of existing applications and make more efforts in functional yarn, additives and process processing to meet the needs of different consumers.

Men's wear brand: focus on fashion and quality

Men's wear is always good at quality. However, with the rise of young consumer groups, the trend of men's fashion is becoming more and more obvious. Men's fashion has become the only way to upgrade the current men's wear brand, which puts forward higher requirements for the supply chain of men's wear brands. Taking the leading fashion men's wear at home and abroad as an example, Wang Shi Ru points out that all the men's wear brands that are at the forefront of fashion all combine functional fabrics with design style perfectly. He pointed out that whether it is down jacket, T-shirt, polo shirt, sweater, denim series and men's coat, if men's wear wants to achieve fashion breakthrough and occupy a place in the international popular stage and consumer market, it is necessary to pay attention to the research and development of special functional fabrics in the design and planning to show the classic, avant-garde and fashionable men's wear with a sense of quality.

Women's wear brand: show fashion personality

Throughout the market leading women's clothing brands, all have their own unique style. This includes not only the choice of fabric, style design and the attitude of consumer groups, but also the brand's grasp of the consumer market. By observing and investigating some women's clothing brands in the market, Wang found that the application of women's clothing brands in functional fabrics was not limited to down jacket, sun proof clothes, coats and other categories, but extended to pants, skirts, shirts and so on. It can be said that with the personalized and diversified consumer demand of female consumers, women's clothing brands are racking their brains to find a breakthrough. He said that some brands perfectly combine women's clothing personalization with popular genes, which are very forward-looking and referential in functional fabric planning.

Children's wear brand: Breakthrough application scenarios

Green, environmental protection and safety are the most important elements for every parent in purchasing children's products, and clothing is no exception. Therefore, children's wear brands in the design and production of comfortable and breathable fabrics, non irritating skin fabrics as the first choice of children's clothing fabrics. In the traditional concept, only in the process of making some outdoor clothing can functional fabrics be used as children's clothing fabrics. In fact, many fabric design enterprises have made important breakthroughs in the process of designing children's clothing functional fabrics. By combining with the current popular elements of children's wear, many brands have applied functional fabrics to clothes, suits, trousers, sanitary clothes, T-Shirts, coats and down coats.

Wang Shiru proposed that there are five key directions in the current research and development of functional fabrics: first, more and more lifestyle and fashion; Second, there are more and more functional variability and overlap; Third, the application of cross category design is becoming more and more popular; Fourth, the blending and degradability of multi fabrics are becoming more and more important; Fifthly, the implantation of multicultural elements and popular trends is becoming more and more important. In terms of clothing brands, with the trend of functional fabrics becoming more and more obvious, he suggested that brand enterprises should adhere to their own exclusive needs in the process of design and planning, so as to expand the boundary of functional fabrics and show a more unique side of the brand.

At present, in each year's large-scale textile and clothing exhibition, functional fabrics with hard core strength and fashion gradually become the favorite of the industry, highlighting the strength of textile technology and further meeting the needs of people for a better life. In the new era, a new round of scientific and technological revolution has brought more development opportunities. New textile materials characterized by high performance, multi-function, lightweight and flexibility are promoting the quality and efficiency of textile industry chain and supply chain, and bringing format renewal and value extension. At the "new materials, new fabrics, new trends" - Performance days Shanghai exhibition, lectures on the research and development trend of functional fabrics will continue. At that time, experts and scholars in relevant fields of the industrial chain will deeply deconstruct the dimensions of material innovation, color, trend and green ecology, so as to boost the industry to realize value innovation.