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Shishi: The Summer Sales Of The Summer Clothing Have Encountered An Unprecedented "Embarrassment".

2010/10/27 15:15:00 64

summer clothing

Winter buys, winter clothes buy in summer.

In the past October, some shopping malls or brand clothing stores in Shishi would vacate their special positions and fight against seasonal clothing sales.

In recent days, there are 92 streets, pedestrian streets and shopping malls in the urban area.

Clothing sales

The sale of summer wear is quite different from that of previous years. There are very few customers in front of it.

A brand shop in a pedestrian street can see that the price of a T-shirt can be described as "cheap" in two words. The original T-shirt, which is often around 100 yuan, is now reduced to 10 yuan and 20 yuan.

At present, only low price has been unable to attract customers, clothing styles and other factors have more impact on the purchase of consumers.

A shopkeeper, Miss Qiu, said: "the main reason for the" cold season sales "is that consumers are tired of this way of selling, and will not be as enthusiastic as they did in the past few years.

In the light of

Anti season

Many consumers have different views on the price concessions.

They believe that buying clothing is not a decisive factor in price, but fashion, taste and quality are the most important.

Mr. Zhou said that he bought a T-shirt which was popular at the time last year. But when he wore it out this year, he found himself too "outdated" and the last T-shirt was never worn again.

According to industry sources, some of the clothing sold out of season is part of the business, and it also mixed many commodities that had been backlog many years ago.

Some commodities have been hoarding for a long time, the production is relatively crude, and the long-term anti season sales are flooding the summer market, the commodities have not changed, the content has no new meaning, so that consumers have "aesthetic fatigue".

With the gradual upgrading of Shishi consumer market, businesses are not interested in off-season sales. For businesses, the focus of previous anti season sales is on efficiency. Now, Shishi consumers are not short of money. They pay more attention to image and brand. In this case, off-season sales are not popular and being "cold" is also a matter of course.